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Market Acumen™ – The Cutting-edge Business Learning Solution - Frost & Sullivan announces the launch of a new online learning program called Market Acumen™
Market Acumen™ – The Cutting-edge Business Learning Solution


NewswireToday - /newswire/ - Palo Alto, CA, United States, 2008/02/13 - Frost & Sullivan announces the launch of a new online learning program called Market Acumen™.

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This program is a subscription-based offering from Frost & Sullivan's Career Best Practices division that is delivered using an online portal to provide a desktop development program. It is designed to empower participants with an excellent understanding of vertical markets that is time efficient, current, interactive and exciting.

Recently, Frost & Sullivan surveyed Fortune 1000 executives on their barriers to growth and the results revealed there is a growing demand for solutions that deliver commercial awareness to the workforce. Through the use of Market Acumen™, participants will increase their market awareness, recognize key business dynamics affecting different sectors, develop improved strategic thinking, and understand client concerns.

"The message from CEO's is clear, they expect well informed, motivated employees who have a desire to learn and be creative. Integrating Market Acumen™ into your corporate culture will help drive the results to bring a differentiating factor to your employee base. There is no other program that provides this form of dynamic, engaging development to raise your teams to the next level." notes Frost & Sullivan's Vice President, Career Best Practices Richard Sear.

To commence the launch of this learning solution, Market Acumen's™ first program will cover the evolving world of Unified Communications. For more information on this program and to learn more about Market Acumen™, send an email to Mireya Castilla, Corporate Communications, at mireya.castilla[.], with your full name, company name, title, telephone number, city, state, country and email address. Upon receipt of the above information, an overview will be sent to you by email.

Market Acumen™ programs offer: new market insights and strategies added throughout the year, 24/7 accessibility via the Internet, interactive modules to engage the audience and drive learning, and scalability up to the entire workforce.

Each module will focus on current market trends within each vertical, drivers and restraints of that market, and the direction the market is moving. Additionally, the modules intend to provide a detailed level of information on the overall market ecosystem that enables the participant to stay on top of market changes and provide stronger value for his or her employer. Modules are constantly updated to reflect market movements, thereby making this solution dynamic.

In order to promote information retention, Market Acumen™ includes, but is not limited to: video introduction, audio narration, custom graphics, custom animations, user interactions, and comprehensive examination. Full testing is integrated into each section to reinforce what the participant learned.

Continually, the Market Acumen™ approach provides participants with improved performance through increased market awareness and a comprehensive understanding of client concerns to drive business development.

Market Acumen™ is ideal for new employee orientation, talent assessment, sales force alignment, marketing professionals, overall employee learning, mergers and acquisitions that require assimilating into a different market, new market expansion for a company, financial and business investment community, universities and academic institutions.

About Frost & Sullivan
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting, and Career Best Practices empower clients to create a growth focused culture that generates, evaluates, and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 30 offices on six continents.

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Market Acumen™ – The Cutting-edge Business Learning Solution

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Frost & Sullivan |
Publisher Contact: Mireya Castilla 
210.247.3830 mireya.castilla[.]
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