| |
The National Association of Home Builders recently named eon at Lindbergh as a Pillar Award finalist for ‘Best Overall Sales Campaign for a Condominium Community.’ The Pillars recognize superior achievement in apartment and condominium development, design, marketing and management, and are considered the multifamily housing industry’s most prestigious awards. The winners for each of the 29 categories of The Pillars will be announced at a gala ceremony on April 2, 2008, at the Broadmoor Resort in Colorado Springs, Colorado.
eon’s nomination is based on the efforts of the community’s full-service real estate solutions group, Evolv, and the work they did on the marketing campaign for eon entitled ‘Bringing Lindbergh to Life,’ which was developed with branding agency partner, PUSH. The campaign utilized mannequins to symbolize people living at eon at Lindbergh. To initiate the campaign, more than 100 mannequins were strategically placed on Piedmont Road just outside the new Lindbergh City Center. Serving as a true eye-catcher, the mannequins have also been incorporated though all marketing elements from advertising and community outreach, to the sales gallery and public relations efforts.
“Everyone involved in the ‘Bringing Lindbergh to Life’ campaign truly did an outstanding job,” said Ralph Phillips of The Dawson Company. “The campaign was incredibly unique and has certainly served its purpose, which is getting people’s attention and ultimately driving them to the Web site or, better yet, the sales center. I praise all those involved with the campaign.”
Developed by The Dawson Company and Lane Company, eon at Lindbergh will offer 352 one- and two-bedroom EarthCraft® certified residences priced from the $180,000s.
The community is built to the environmentally friendly EarthCraft House building program certifications. Created by the Greater Atlanta Home Builders Association in partnership with Southface, EarthCraft® guidelines address energy efficiency, durability, indoor air quality, resource efficiency, waste management, and water conservation. In simple terms, homeowners will breathe easier in their homes, have smaller utility bills, and will help minimize the impact of day-to-day living on the Ozone layer. eon at Lindbergh is one of a few of Atlanta condominiums that are EarthCraft® Certified. Offering homeowners even more peace of mind, recycling will also be offered to all residents.
The community encompasses 42 acres off of Piedmont Road in City Center, which includes a Main Street Market Deli, Taco Mac, Longhorn, Five Guys, SIP Coffee Lounge, Chili’s, Lotus Lounge and many other shops and boutiques. The Lindbergh MARTA station is the main headquarters of MARTA and offers transportation throughout the city. Buses and trains make multiple trips daily to the airport, Sandy Springs, Chamblee, West Lake, College Park, the Arts Center, Turner Field and every place in between.
In addition to the convenience living in the Lindbergh City Center will provide, residents will enjoy an array of amenities, including underground parking, an upscale fitness center, two pools with outdoor entertainment areas, and a pet friendly walking and running trail around the community.
The eon at Lindbergh sales gallery is located on Main Street in Lindbergh City Center and includes one full-size, decorated model condominium residence. For more information, visit the website or call 404-846-2208. eon at Lindbergh is being developed by The Dawson Company (thedawsoncompany.com) and Lane Company (lanecompany.com), with Evolv (evolvre.com) serving as the marketing and sales group.
|
