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NewswireToday - /newswire/ -
Austin, TX, United States, 02/12/2008 - Mercom Capital Group, LLC has been engaged by SecureCare Technologies, Inc. to launch its public relations initiatives.
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Mercom Capital Group, LLC an Austin-based investor and public relations firm has been engaged by SecureCare Technologies, Inc. a health care information technology company also based in Austin to launch its public relations initiatives and drive awareness of the company’s latest product offerings.
Mercom will focus on providing SecureCare with a broad array of public relations services such as strategic planning, campaign development, media relations, event support, product launch and more.
"We chose Mercom based on its expertise and solid track record for providing strategic and highly effective communications services to companies like ours," said Dennis Nasto, president and CEO of SecureCare. "We already have a solid relationship with Mercom and they have proven themselves as a vital team-player when they began managing our investor relations program. It only made sense that we would turn to them to lead our public relations initiatives. We believe that by engaging the services of an outside public relations company, we'll be more effective in both communicating our corporate messages and telling the SecureCare story."
"We are very excited to be working with SecureCare, as the company has an exciting story along with innovative technology with a true technological solution that addresses the needs and growing costs associated with today’s health care industry. The Sfax™ is truly an industry-transforming solution and we are proud to be introducing this technology to the marketplace,” said Wendy Prabhu, president of Mercom Capital Group. "Mercom looks forward to being an integral part of SecureCare's communications team and in assisting the company in achieving its business goals and objectives."
About SecureCare Technologies
SecureCare Technologies, Inc. is a publicly held health care information technology company with shares traded under the symbol SCUC. The company’s Internet-based Sfax™ is the only secure, electronic fax management system that is 100 percent dedicated to the health care industry. The product is a HIPAA-ready work-flow solution that saves end-users up to 95 percent of the time and up to 80 percent of the cost of manual faxing. It provides a complete log and audit trail for all fax documents and completely eliminates the manual paper processing of fax documents. Sfax (sfaxme.com) is distributed to end-users through the company’s network of health care software vendors and value-added resellers. It is sold as an easily integrated, add-on module to existing health care applications or as a stand-alone solution.
About Mercom Capital Group
Mercom Capital Group, LLC (mercomcapital.com) is a full-service investor and public relations firm based in Austin, Texas. The company provides strategic investor relations and public relations advice and services to both public and private companies. Mercom manages all aspects of a public relations program including strategic planning, media relations, campaign development, media targeting, event planning, road shows and industry analyst relations. Mercom helps its clients develop industry relationships with media, analysts, and other strategic partners.
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info[.]mercomcapital.com 
