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Barcelona, Spain, 2008/02/12 - Mobile World Congress, Dialog Semiconductor has announced that AsusTek will adopt Dialog’s latest generation ASSP (application specific standard product) system power, user interface, audio and RF devices in their next wave of smartphone product [FWB: DLG.
Dialog Semiconductor PLC has announced that AsusTek, a leading provider of 3C total solutions, will adopt Dialog’s latest generation ASSP (application specific standard product) system power, user interface, audio and RF devices in their next wave of smartphone products. The expanded relationship between the European-based mixed signal chip provider and the major IT industry player is the result of increasing co-operation between the two companies during the past two years.
The ASSP audio and power management IC will provide Asus smartphone users with faster wireless connectivity, richer multimedia capability and a more compelling user experience. “We deploy Dialog Semiconductor’s technology for our smartphone platform to enable captivating real-world sights and sounds without compromising power efficiency and performance,” commented Dr Alex Sun, vice president, mobile communications business unit, AsusTek Computer, Inc.
Optimized system power management has become increasingly critical for the next generation wireless handheld products which are becoming smaller, lighter and thinner. Enhanced smart power management across all operating modes allows deployment of smaller battery packs and reduced board-level power dissipation. This in turn allows higher integration and component density enabling the timely launch of more reliable products in exciting new form factors.
Dialog Semiconductor CEO Jalal Bagherli added, “Our commitment to quality gained through twenty years in the automotive industry has been successfully translated to the consumer and wireless markets. We are pleased to be supporting AsusTek who so clearly demonstrate innovation and quality in their end products. We look forward to further collaboration and success.”
About Dialog Semiconductor
Dialog Semiconductor (dialog-semiconductor.com) develops and supplies power management, audio and display driver technology, targeting the wireless, automotive and industrial markets. The company’s expertise in mixed signal design, with products manufactured entirely in CMOS technology, enhances the performance and features of wireless, hand-held and portable electronic products. Its technology is also used in intelligent control circuits in automotive and industrial applications. Employing over 250 people worldwide, Dialog Semiconductor Plc is headquartered near Stuttgart, Germany with additional sales, marketing, design and customer support facilities in the UK, the USA, Greater China and Japan; and a design center in Austria. The company is listed on the Frankfurt stock exchange.
About AsusTek Computer, Inc.
Asus is a leading provider of 3C total solutions (computer, communications, consumer). With a global staff of more than 100 thousand and a world class R&D design team, the turnover for 2006 for 17.4 billion USD. Asus has been ranked in Business Week Info Tech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for the best quality products in Taiwan.