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Metaversum, the creators of the virtual world Twinity, has named The Pacific West Communications as the lead integrated marketing agency for Singapore. The Pacific West Communications will be responsible for Twinity's integrated marketing activities through mainstream media, new media and social networking channels. In addition, the agency is responsible for Partner/Developer Relations and will be instrumental in developing business for the virtual world platform.
Twinity, the virtual world offering from Metaversum, mashes up the real with the virtual world, thus enhancing one's real life. Twinity is currently in private beta.
"We selected The Pacific West Communications based on their proven experience with both the traditional and new media channels in the region," said Mirko Caspar, CMO Metaversum. "Their intimate understanding of the virtual world communities will be crucial for releasing Twinity to the public and explaining to marketers the benefits of utilizing it as part of their marketing tools to the consumer."
"The upcoming launch of Twinity will provide both the public and business a completely new virtual world approach to enrich their personal life, communication and media behavior and marketing outreach respectively," Said Andrew Peters, Asia-Pacific Regional Director, The Pacific West Communications. "We have also started a Facebook group to create a pre-launch awareness of Twinity and we are currently working closely with Metaversum on the strategic plans to launch Twinity to both the traditional and new media channels."
Besides developing integrated marketing campaigns to drive awareness of Twinity, The Pacific West Communications will also manage strategic partnerships and co-operations.
About Metaversum
Metaversum develops and operates the 3D online world Twinity. This visionary endeavor mashes up the real with the virtual world. Twinity offers its members the ability to populate the digital world with their own avatars, design 3D homes, communicate with friends, engage in shared media experiences, work or simply have fun. Members of the Twinity community enrich and expand their lives by integrating real life into the virtual world. Twinity is currently in its private beta phase. Founded in July 2006 and financed by leading venture capital firms, Metaversum has offices in Berlin and Kiev.
About The Pacific West Communications
The Pacific West Communications (TPWC) is a strategic integrated marketing agency that offers a suite of services spanning public relations, marketing, advertising and events, specifically for companies in the infocomm technology (ICT) and related industries throughout the Asia-Pacific region. Headquartered in Singapore with offices in Hong Kong, Sydney and London, TPWC delivers a total value-added service and solution to clients, for real and virtual world's projects. TPWC streamlines the execution of campaigns across various marketing channels.
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andrew[.]thepacificwest.com 
