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NewswireToday - /newswire/ -
Atlanta, GA, United States, 01/24/2006 - Fooky.com launches Phrase Yourself™ marketing campaign to inform business professionals, marketers and general Internet users of the phrase-based phenomena that will be instigated by Fooky.com platform.
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Fooky.com, an online intermediary web site today announced their marketing campaign, Phrase Yourself™ to inform business professionals, marketers and general Internet users of their revolutionary platform to search and market information online.
The Phrase Yourself™ web site, at phraseyourself.com will cover Fooky.com phrase-based search and marketing platform. Phrase-based search and marketing, Fooky.com architectural platform that was under development for over 6 years is expected to change the Internet landscape in a revolutionary way. "Our phrase-based platform is now ready to out scale, outperform and outdate existing web portal and search engine offerings in the first few years of operation" says Ed Dunn, CEO of Fooky, Inc. and chief architect of Fooky.com.
The marketing goal of Phrase Yourself™ is to inform the general public the world around them is evolving to communicate using short phrases and away from long, descriptive messages. "Because our society has information overload, more people are tuning out long messages and responding only to short and powerful communication" says Ed Dunn. Ed Dunn attributes this trend to the wide adoption of short-messaging technologies such as emails, text messaging and the abundance of available media for example, carrying 5,000 songs on a portal music player. The Phrase Yourself™ campaign aims to communicate the importance for business professionals, marketers and general Internet to focus more on short, effective phrases to reach out to today information incumbent society. Ed Dunn advises both business professionals and everyday people understand this trend for their benefit. "People today are not sitting passively for information and media; they are using DVRs and on the Internet using keywords to find what they are looking for. Hiring employees are not looking at resumes by hand - they are scanning resume databases for keywords and phrases. The widespread adoption of short phrases affects everyone doing business and how we communicate" says Ed Dunn.
The phrase-based search and marketing platform incorporated into Fooky.com was designed to handle this short messaging phenomenon. Phrase-based search consist of using a combination of phrases to search for information online. Instead of traditional search engine methods that struggles to find the most relevant result for an array of text input, phrase-based search believes "phrase matching" is the true measure of relevancy. "Where phrase-based search will prevail and where search engines will eventually fail is phrase-based search is centered around human creativity while search engines are centered on algorithms and historical data" says Ed Dunn. Phrase-based marketing centers on the concept of people and businesses using a combination of phrases to uniquely identify themselves. For example, a corporation can use their trademarks, brands and marketing slogans as phrases; small business can use location-based phrases such as street intersection or zip code in combination with their products or services as phrases; job seekers can use phrases that reflect their skill set and learn to improve their skill set on the phrase that is in demand by employees. Ed Dunn believes the benefit of phrase-based marketing will cause the eventual demise of pay-per-click advertising. "Smart marketers will realize the substantial long term benefit of managing multiple phrases using meta tags, which they can change at anytime and at a significantly lower cost than buying phrases from multiple pay-per-click programs" says Ed Dunn.
Ed Dunn hopes the Phrase Yourself™ campaigns accomplish one additional goal for Fooky.com - dismiss the notion that Fooky.com is out to be another "Google" or another search engine. "I designed Fooky.com and the phrase-based platform well before Google became a dominant search service and frankly, I'm not even phase by the current status quo" says Ed Dunn. "Simply put - Google, Yahoo and MSN are not fundamentally designed to handle or scale against the phrase-based phenomena. Those firms incorporated technologies and fundamentals I dismissed in 1999 as academic novelty, which include search algorithms and modular portal content. Those technologies were designed based on the past - Fooky.com and the phrase-based platform is designed for the future and that is what separates us way ahead of the pack" says Ed Dunn.
About Fooky.com
Fooky.com is an Internet intermediary web site designed to help people find and market web sites through the use of phrases. Fooky.com is a subsidiary of Fooky, Inc. a privately held Delaware corporation.
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edunn[.]fooky.com 
