NewswireToday - /newswire/ -
New York, NY, United States, 2008/02/07 - Frost & Sullivan to host briefing titled "Google This: Is Google™ Positioning Itself as a Potential Partner for Automotive Applications?" - Analyst briefing to be held on February 26.
Over the last couple of years, Google's foray into the automotive applications though restricted, have been quite evident. Futuristic applications like interactive mapping for automotive navigation & telematic through Google™ Earth have captured the interest of many OEMs and consumers alike. However, over the last year a series of applications have begun to find strong applications and product integration within the vehicle and ready to be used like the BMW search function through Google™ Maps. Google's entry into the automotive world is not restricted only to navigation but several other forums like diagnostics, aftermarket, marketing and even environment and powertrain initiatives such as the "RechargeIT.org".
This study tries to capture various activities that Google have ventured into within the automotive space and analyse the impact it would leave on Google as well as other market participants within the automotive value chain.
Who Should Attend: This briefing will benefit all market participants that can possibly form a part of the whole automotive value chain. E.g., Component manufacturers, distributors, repair shop management, vehicle manufacturers, end consumers etc.
Registration: To pre-register for this event click link below.
Analyst: Benny Daniel
Briefing Date: Feb 26 2008
Time: 16:00 GMT/17:00 CET/11:00 EST/10:00 CST
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