| |
Park City Ice Water, the 1st Bottled Water in Environmentally-Friendly packaging was one of the go-green products featured at the prestigious 22nd Annual Leigh Steinberg Super Bowl Party on Saturday, February 2, 2008 in Phoenix, Arizona.
According to a press release from The Environmental Fund for Arizona, they are the beneficiary for the first-of-its kind Super Bowl event that was fully sustainable and held at the Desert Botanical Gardens, which is a 100% green energy facility. “The Leigh Steinberg event is the longest-running social event at Super Bowl and annually hosts between 1,500 – 2,500 guests, including athletes, celebrities, professional sports team owners, Fortune 500 CEO’s, business and community leaders.”
The fashionable event also featured Electronic-Waste bins and a “Green Team” of cheerleaders, as celebrities walked the “Green Carpet” at the VIP entrance, met by Leigh Steinberg, the legendary sports agent and noted environmentalist. The invited-only guests enjoyed seeing native wildlife, environmentally-friendly products and were served organic food.
According to an article by Peter Yoon in the Los Angeles Times on February 2, 2008, “Leigh Steinberg’s annual Super Bowl party has long been considered one of the best, and this year he’s going green to raise awareness of environmentally-friendly causes.”
Murray Anderson, one of the distribution partners of Park City Ice Water, said he felt privileged to be on hand at the Leigh Steinberg party to tell his story. “We were so pleased to be in such good company. Everyone at the event was concerned about the environment and excited with both the pure taste of our water, and about the impact that our packaging has on the environment.” Noting that a lot of people made the remark, “it is about time that someone did something about the hard plastic bottles.”
Anderson said he and his partner, Ray DeSylva, handed out 1,500 bottles to thirsty environmentally-friendly guests in only three hours. “We met people that want to make a difference. One city councilwoman from a major city has invited us to meet with city, school and university and sports and arena officials about the possibility of private-labeling our exciting packaging for events.”
People from all over the country were asking the two where people can buy Park City Ice Water. Anderson said that nationwide and global distribution is being offered to select distributors and it should be available very soon in lot of markets. One reason they were excited to be handing out their water in Phoenix, Arizona is that they are in negotiations with a major wholesaler who represents most of the state of Arizona. They are looking at putting Park City Ice Water in organic stores, convenience and grocery stores, and other stores that carry bottled water.
Anderson said that he and DeSylva have been to several celebrity events in Los Angeles and will be excited to find distributors for the California market. “Everywhere we go and give out our water, people come up to us and want to know where they can buy it.” They are looking forward to being represented at the GoGreen Expo in New York City in April. They will be securing distributors for the east coast to coincide with that event.
The packaging is so unique it almost takes you back as a kid to the days of drinking juice from a plastic pouch. Only their packaging doesn’t have a straw sticking through a hole. One celebrity in Los Angeles helped them with their new tagline, “Just Squeeze It”. You simply twist open and remove the lid, then squeeze the bag to drink the pure water.
Gyms and golf courses are looking at Park City Ice Water for the convenience factor, as well as the environmental angle. The packaging is flexible, and can fit easily in a gym bag for workouts, or in a pocket by bikers, golfers, etc.
You can freeze this water in the ice chest and avoid buying ice. Then you have cold ice water as it melts. The patented no-spill top does not leak if you set the package on its side.
Park City Ice Water has less impact on the environment than traditional PET packaging. The patented GlacierPak requires 75% less energy to produce, and is recyclable. Reports show that unfortunately 77% of all PET water bottles end up in landfills, and if our packaging gets disposed of, it occupies 96% less landfill space. It is now estimated the number of hard plastic bottles filling up our landfills is 22 billion. You can see the impact that our packaging will provide to help the environment.
DeSylva has been shipping water samples to distributors and even came up with a way to re-use the paper-thin empty packaging before it hits the recycle bin. Simply blow into the bag and it fills with air. He plugs the end and has used them for packaging in boxes.
As mentioned, when empty the packaging becomes paper-thin. The military has indicated they would like to consider Park City Ice Water for the troops in the field. Various military personnel indicated that bulky hard water bottles are extremely hard to dispose of in remote areas. With Park City Ice Water, you can simply roll up the empty packaging and put it in your sleeve pocket until you get to a recycle bin.
Schools are also looking at Park City Ice Water. Thankfully a lot of schools are starting to use recycle bins. But some schools have to have maintenance staff empty lunch room trash cans constantly because they fill up with the hard plastic P.E.T. bottles. Even in the most unfortunate scenario of students throwing this new and exciting packaging in the trash, it takes 96% less space than the P.E.T. bottle.
Anderson added that people feel good about drinking Park City Ice Water. “They really feel like they are doing a small part to make a difference. Companies and organizations that care about the environment can once again give bottled water away at events and not feel so guilty in comparison to giving out P.E.T. bottles.”
The key angle is that this packaging creates less pollution, reduces waste and protects our increasingly fragile ecosystem. Many people are very sensitive to “earth friendly” products and the press has been relentless at reporting the negatives in the industry. This product answers those calls.
Unlike a great number of bottled water brands, Park City IceWater originates from a subterranean trapped melted glacier, located 2,300 feet below the rugged ski mountains in Utah and is not filtered tap water.
A lot of health-conscious guests at the party love the high pH in this neat new packaging. Park City IceWater provides the perfect solution to health concerns with a natural 7.9 pH factor, which is a higher alkalinity. Other bottled water on your grocery store shelf is reported to have pH levels below the neutral 7.0. Anything below 7.0 pH is likely acidic.
Anderson and DeSylva are available through their website for distributor, city, school and arena inquiries.
|
parkcityicewater[.]cox.net 
