The Indonesian welding equipment and consumables market is in its medium growth stage and is facing strong competition from low-cost suppliers based in China. Future market expansion will depend on continued demand from various end-user industries. Hence, welding manufacturers will have to pursue an effective strategy, in order to maintain their market share amidst fierce price competition.
New analysis from Frost & Sullivan (industrialautomation.frost.com), Indonesian Welding Equipment and Consumables Market, finds that the market earned revenues of $82.7 million in 2006 and estimates this to reach $202.6 million in 2013.
"Revenues are set to rise due to steady orders from the shipbuilding, power and heavy machinery industries," notes Frost & Sullivan Research Analyst Archana Chauhan. "Domestic manufacturers are trying to expand by procuring new projects from construction and the oil and gas sectors, even while significant changes in the Indonesian automotive industry augur well for stable long-term growth."
Domestic manufacturers are also trying to maintain long-standing relationships with their customers by providing cost-effective, high quality solutions customised to suit client requirements. This has enabled market participants to successfully procure contracts from these well-established end users. Manufacturers are also concentrating on the product lines that are anticipated to experience increasing demand from end-user industries.
However, overall market revenues are expected to register only limited growth due to the maturity of most products, the low levels of technological advancement and low adoption rates of automatic equipment. The maturity of resistance and gas welding markets and reluctance to adopt newer technologies such as lasers will also hinder market expansion.
"Despite the considerable rise in end-user demand, the market is still shrinking due to the growing maturity of products and due to the penetration of foreign participants," cautions Chauhan. "At the same time, end users are continually focusing on reducing their production costs, shifting their purchasing orders to manufacturers capable of providing equipment and consumables at comparatively cheaper prices."
Most end-user industries continue to use primitive technology and are apprehensive about replacing manual welding techniques with mechanised equivalents. A key reason for this is the lack of sufficient capital to invest in such technologies. This situation will persist in the short-term, affecting market growth. Over the long term, however, the market is set to stabilise.
Domestic market participants are vulnerable to both external and internal threats. Escalating competition from low-cost manufacturers in China poses a formidable external threat. Internally, companies face the issue of rising raw material prices and political instability.
"To ensure the long-term viability of their welding equipment, manufacturers need to make customers aware of the higher quality and standards of their offerings," advises Chauhan. "Moreover, manufacturers have to make forays into untapped end-user industries, thereby counteracting the lack of potential revenue from declining end-user sectors."
Cost-cutting and effective sales strategies will be critical for the survival of domestic market participants. Necessary training and support will also be needed to prepare end users to adapt to new technology offerings, including semi- automatic and automatic equipment.
"With standardisation and product differentiation, domestic manufacturers will enjoy a competitive edge over their Chinese counterparts," states Chauhan. "Efficient use of resources and a focus on domestically available materials will help to overcome rising raw material costs."
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the investment analysis and growth opportunities in the Indonesian Welding Equipment and Consumables Market, then send an email to Donna Jeremiah, Corporate Communications, at djeremiah[.]frost.com with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by email.
Indonesian Welding Equipment and Consumables Market is part of the Industrial Automation & Process Control Growth Partnership Services Programme, which also includes research in the following markets:
• South Korean Welding Equipment and Consumables Markets
• Malaysian Markets for Welding Equipment and Consumables
• Thailand Welding Equipment and Consumables Market
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