NewswireToday - /newswire/ -
St. Louis, MO, United States, 2006/01/13 - A new book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context.
Michael Daehn, a marketing professor and consultant, decided to write a marketing book specifically to help church and para-church organizations. "God has had this book on my heart for several years,” said Daehn, “My hope is that readers are able to put these good communication practices into place to reach more people for Christ.”
While there are many books available about marketing, few cater to the unique needs of churches. “Churches that try to implement marketing techniques apart from sound doctrine will fail,” said Daehn, “but there is a lot to be learned about modern communication from the discipline of marketing.”
The book focuses on more effectively using the various marketing tools that are available. “There are so many choices available today it can make your head spin,” said Daehn. “Working with churches, I know how difficult it is for leaders to sort out the specific elements that will help them stay in a relevant dialog with their individual community.”
The book covers the basics of marketing, what Daehn calls the Seven Keys to Marketing Genius, with specific application for churches. “Marketing is about clearly communicating a message,” Daehn explained, “since the role of the Church is to communicate the Gospel message, it makes sense to know everything we can to do a better job.”
This work is really two books in one, since it contains the complete text from Daehn’s first book: The Seven Keys to Marketing Genius. “I was trying to think of a way to write a book about marketing just for churches,” said Daehn, “In the end it made sense to add sections and recommendations specifically for churches to the original marketing text.”
Like the original Seven Keys to Marketing Genius book, Marketing the Church emphasizes building meaningful relationships over spending money on slick advertising. “Marketing may get people to walk in your door, but keeping them is dependent on meeting their needs and building relationships,” said Daehn.
Many Churches are concerned about the secular creeping into the sacred. They would like to be more effective in their communications without selling out their integrity. “This book shows you how to use marketing to become more effective at communicating with people,” Daehn said. “The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission.” Visit the Marketing the Church website for more information or to order the book.
About the Author
Michael Daehn is a marketing professor, author and consultant. He has a BA in Biblical Leadership and Religious Studies, an MA in Ministry and an MBA in Non-Profit Management. He has worked with large companies like Disney and Nordstrom, as well as non-profits, universities and churches. He resides in St. Louis, MO with his wife and family.