“Public Relations for Asia”, written by Trevor Morris and Simon Goldsworthy, and published by Palgrave Macmillan, has been earning rave reviews from leading PR industry voices for its comprehensive look at the present and future development of the Asian PR industry.
Asia Pacific PR specialist Chang Yiru, editor at CCTV, said 'Morris and Goldsworthy offer a unique combination of top-level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.'
In the world of Public Relations, Asia presents a uniquely challenging environment, as the economies of China and India continue to grow rapidly while more established markets such as Singapore and Hong Kong become increasingly sophisticated. For Asian PR practitioners and University students looking to move into the profession, these developments mean increasing demand and complexity.
“Public Relations for Asia” provides theoretical and practical advice for practitioners and students. 'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up' said Danny Rogers, Editor of PR Week in the United Kingdom.
For any international PR Agency, Asia already offers commercial opportunities but the spotlight placed on the industry by “Public Relations for Asia”, is set to heighten commercial interest. Mike Waterson, Chairman of the World Advertising Research Centre backed this view stating that, 'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.'
“Public Relations for Asia” is available from the Palgrave Macmillan website.
About the Authors
TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry.
SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.