The Advice Sisters is a popular life & career oriented mega-website for adults wishing to make life easier, more successful, and more fun. One of the most popular features is "What Works," an extensive, beauty & fashion review. Starting with the January, 2006 column, the format has been changed from a quarterly to a monthly.
"I changed the format to a monthly from a quarterly because, actually, the What Works Beauty, Cosmetics & Fashion review columns were a victim of their own success," explains advicesisters.net founder and author, Alison Blackman Dunham (aka "Advice Sister Alison). "So many companies were offering products for impartial review that our last issue ran three huge web pages, and more than 45 pages if actually printed out. It just became too large for a quarterly column," she adds.
The new format, beginning with the January, 2006 issue will continue to provide the signature of the column -- genuine, "up-close-and-personal" reviews of the newest and best-of-the-best products in a variety of beauty, health and fashion-related categories. Readers will find a more selective collection of products per column, with more details, to help them make more informed choices about the products they want to try. Also new in 2006 will be contests and give-aways for readers to win valuable, beauty-oriented prizes.
What won't change however, is the quality of the content. "We haven't changed our commitment to quality reviews," says Ms. Blackman Dunham. "We will still be featuring the newest, best-of-the-best beauty, cosmetics and fashion items. We will keep the signature, "up-close-and-personal" format, that gives readers a genuine view of how the products we review, really work. Readers will still find an extensive Buying Guide at the bottom of each column with links to every product featured.
"The name of the column is "What Works," not what doesn't," says Ms. Blackman Dunham. "Don't expect to see any negative reviews. Our goal is to direct readers to what we believe are great products to make their lives easier, more satisfying, more beautiful, and more fun. If I or any of my small group of professional, anonymous reviewers don't like a product, we just don't mention it in the column."
On the other hand, beauty reviews can be highly subjective. "We try to think in broad terms. My reviewers and I really do experience every single product and we don't get paid for our reviews (other than in products) so it's a labor of love, but we still are aware that we have to be responsible for what we print," says Ms. Blackman Dunham. "I take the view that the product that doesn't work well for my skin type, or the fragrance that doesn't appeal to my senses, might be fantastic for someone else. It's not exactly rocket science, but I need to look at each item fairly, and from all angles. There's something for everyone," she adds.
Ms. Blackman Dunham hopes that readers will enjoy all the information, tools, tips, articles, and services available on the Advice Sisters Web Sites, and especially, thenew, reader-friendly "What Works" monthly column format. She welcomes comments from readers, publishers who would like to have a syndicated copy for their own publications, and inquiries for sponsorship and advertising.