NewswireToday - /newswire/ -
Norwich, Norfolk, United Kingdom, 2008/01/24 - Foolproof, the Norwich-based user experience consultancy, has been named as the top ranked ‘Usability supplier’ in the UK by Revolution, the country’s leading new technology marketing magazine, in its 3rd annual survey - Foolproof.co.uk.
Foolproof, the Norwich-based user experience consultancy, has been named as the top ranked ‘Usability supplier’ in the UK by Revolution, the country’s leading new technology marketing magazine, in its 3rd annual survey of the UK’s digital marketing agencies.
The survey polled the opinions of the clients of the UK’s digital marketing agencies on seven criteria – Creativity, Return on Investment, Understanding business/sector, New technology, Works well with other agencies, Data collection, Act strategically, Act technically and Account management.
The scores awarded by its clients made Foolproof the clear winner in the ‘Usability supplier’ sector, achieving the maximum score of 10 out of 10 in the Return on investment and Working well with other agencies categories.
Judged against the whole digital agency market – that includes Web Design and e-marketing agencies, as well as other specialists in search engine and affiliate marketing, e-mail, hosting, web analytics - Foolproof was ranked equal 4th best in the UK overall.
Peter Ballard, founding partner of Foolproof, comments: “This is a phenomenal result for us because the ratings are given by clients who have actually worked with us rather than an arbitrary judging panel. It backs our belief that our approach delivers the most insightful and valuable service to our clients and is a fantastic endorsement of all the hard work and passion that our teams put in on behalf of our clients.”
“To get ten out of ten for return on investment is probably the most important score for us, as it sums up neatly the proposition we ultimately offer our clients: deploying user experience insights to maximise online sales.
“To be top of our sector, and be ranked higher than many of the biggest names in the UK digital marketplace, shows that you do not have to be a London-based business to be successful in the digital world. The results of this survey clearly illustrate that there are talented people in Norwich who can not only compete with the best, but are the best.”
Foolproof (foolproof.co.uk) is a user experience consultancy that specialises in working with clients to improve the sales performance of their e-commerce sites and was set up in 2002 by founding partners Tom Wood and Pete Ballard. It has a turnover in excess of £3m, employs 35 people in Norwich and London and has clients in the UK, France, US, Australia and Hong Kong in sectors such as travel, holiday, financial services, gaming and telecommunications.