August 2007 was the one-year anniversary for Shecy Pearls online store. Besides the celebrations of the significant achievements, the management decided to move on to a new marketing strategy, which was to advertise with some graphic media other than simply depending on online sources. “We want to show all customers that we are not just behind the computer, but we have personality and we are totally an ongoing and fast-growing pearl jewelry company,” says Ivy Huang, the Deputy General Manager of Shecy Pearls. “Our customers’ positive comments also encouraged us to expose more to the world and let more and more people know that we are the best choice for purchasing pearl jewelry. As the coming holiday season would be a good chance for business opportunity, we started advertising with graphic media in September and October. As can be seen, it was a good decision.”
During September and October, Shecy Pearls had advertised with different magazines and newspapers, including Elle, Red, and Psychologies in UK, and Vogue Patterns and Patriot-News (newspaper) in America. Advertising in graphic media helped Shecy Pearls increase more exposure to all-class customers and raise the sales volume by 25 per cent, which hit an all-time high.
About Shecy Pearls
Shecy Pearls (shecypearljewelry.com) is a leading online pearl jewelry supplier based in China. The company provides all styles of pearl jewelry, including South Sea pearl jewelry, Tahitian pearl jewelry, Akoya pearl jewelry and freshwater pearl jewelry, in retail and wholesale.