NewswireToday - /newswire/ -
London, United Kingdom, 2008/01/21 - World Television, the leading video communications company for corporations and governments, has reached agreement with the UK’s Foreign and Commonwealth Office (FCO) to deliver up-to-date video news stories over the Internet.
World Television, the leading video communications company for corporations and governments, has reached agreement with the UK’s Foreign and Commonwealth Office (FCO) to deliver up-to-date video news stories over the Internet, inline with its policy goals. The FCO, the government department responsible for overseas relations and foreign affairs, uses World Television’s Channel Player to display video news items produced in multiple languages by British Satellite News (BSN), the free television news and features service.
Video is undoubtedly the most influential tool for organisations to communicate key messages to varied and geographically-disparate audiences. Along with traditional broadcast audiences, the FCO is now able to directly access other audiences through its Channel Player, which is available in both English and Arabic via the FCO’s homepage. World Television has ensured that the Player reaches the widest possible audience by distributing it to a number of third party portals including YouTube and MetaCafe.
Mike Nolan, Editor for British Satellite News, says “BSN’s Channel Player is an extraordinary opportunity for us to get our news information about Britain to a broader audience. It perfectly supplements our broadcasting aims; and is an ideal global window to showcase our news and cultural items. It goes beyond the boundaries of set scheduled television news bulletins and gives us a further degree of interactivity with those who watch our material.”
Holly Tett, Head of Public Diplomacy External Relations Team for the FCO, adds “When the current Foreign Secretary was appointed he made clear his determination that the FCO should be making more of the Internet and new media opportunities. The Channel Player is an excellent outlet for the FCO in implementing this vision. It enables the FCO to engage more directly with key audiences on global issues.”
The launch of the BSN Channel Player forms part of a wider online strategy by the FCO, which includes making its website content available in Arabic as well as English and providing a blog space for UK Ministers and officials to dialogue with the internet-savvy public.
Channel Player is the latest addition to World Television’s suite of services. It is a fully-outsourced solution, making it easy for organisations to easily publish, manage and measure the results of their online television channels.