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NewswireToday - /newswire/ -
Portsmouth, Hants, United Kingdom, 01/18/2008 - With IBM speaking about their recently released serious game: Innov8, the signal is there that this market is maturing..and fast. This symposium moves the debate onto best practice in design and development across the Web, virtual worlds and handheld.
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IBM completes the unrivalled complement of experts contributing to the realization of a serious games best practice roadmap at this symposium. For the first time, detailed post-mortems are explored from across a variety of serious games for client organizations; including those in the health service, the Big 4 accounting firms, recruitment and school education. One of the key areas of focus is best practice across platforms: Web, virtual worlds and handheld devices. There is also a session dedicated to existing best practice in games development where games designers and developers share their expertise with the serious games audience.
Martine Parry, production director of event organizer Apply Group said: 'We aim to produce a guide to best practice in serious games development on the basis of the findings at the symposium and we will make this available to the delegates for free and to the wider community when it has been refined further. There is less than 2 weeks to go before the symposium so if you want to get involved then book one of the few remaining places.'
The other speakers include: Kevin Corti of PIXELearning; Jez Harris of Buzz developer Relentless Software; Brian Rodway of Affinity Studios; Dave Taylor, National Physical Lab; Graham Brown-Martin of Handheld Learning; Ron Edwards of Ambient Performance and the Chairman Donald Clark: a learning guru and formerly CEO of Epic.
Towards Best Practice in Designing & Developing Serious Games for Learning & Communications: Focus on Web, Virtual Worlds and Handheld Platforms runs all day on 31st January, 2008 at games association ELSPA premises in Soho, London.
About Martine PARRY
Martine has held senior positions in the knowledge, learning, games and IT industries for 20 years and has been involved with the key elements of serious games over that period. She is director consulting at Apply Group, a leading marketing and events boutique. She is also founding director of the not-for-profit serious games trade association ANGILS
Over the last 10 years she has worked within the games and learning industries (e.g with Scottish Media Group, Mindscape International, Knowledgepool) . She was conference director of GDC Europe 2004 on contract to CMP; conference director of the CGI Festival and chair of Apply Serious Games 2006. She was instrumental in building TIGA into a strong body during inception period of 2001-3. Her track record of market analysis for client-specific and industry-wide reports includes reports on the corporate learning games market, mobile games, learning platforms and MMOs, amongst other areas.
Previously she spent around 10 years in the high-tech tools industry (e.g. with GEC-Marconi, Admiral – now LogicaCMG): AI, visualisation, simulation and performance support tools and services across all sectors.
About INNOV8
INNOV8 is an interactive, 3D business simulator from IBM, designed to teach the fundamentals of business process management and bridge the gap in understanding between business leaders and IT teams in an organization. This type of serious gaming - simulations which have the look and feel of a game but correspond to non-game events or processes such as business operations - has emerged as a successful method to train students and employees and accelerate the development of new skills.
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martine[.]applygroup.com 
