As the global leader in webcasting and rich media marketing solutions, ON24, Inc. is sponsoring an eight-part webcast series based on RainToday.comís informational report Ė ďThe One Piece of Advice You Canít Generate Leads Without.Ē The webcast series features eight business-to-business lead generation experts, who provide insights for implementing and managing effective sales lead generation programs. These experts include Brian Carroll, President of InTouch; Laura Ramos, VP of Marketing Strategy and Technology, Forrester Research; Roy Young, President, MarketingProfs and Mike Schultz, Publisher, RainToday.com
As sales and marketing professionals prepare their sales lead generation programs for 2008, ON24ís ďThe One Piece of Advice You Canít Generate Leads WithoutĒ webcast series will address different aspects of sales lead generation. Featuring eight lead generation experts, the series kicks off on January 16, 2008 with Mike Schultz, Publisher of RainToday.com, a leading online source for service providers.
Continuing until April 2008, the ďThe One Piece of Advice You Canít Generate Leads WithoutĒ webcast series starts at 11:00 am PST / 2:00 pm EST / 7:00 pm GMT for a one-hour presentation and discussion. Future complimentary webcasts include:
Part 1: Getting It Done - Executing Your Lead Generation and Marketing Plans
Mike Schultz, Publisher, RainToday.com
January 16, 2008
Part 2: Trash Talk and Delete Buttons: A Candid Letter From Your Prospective Client
Jill Konrath, Chief Sales Officer and Author of ďSelling to Big CompaniesĒ
January 30, 2008
Part 3: Automate Lead Nurturing to Increase Lead Generation Effectiveness
Laura Ramos, VP of Marketing Strategy and Technology, Forrester Research
February 13, 2008
Part 4: Promising Prospect Ė Or Dead End? Start by Defining a ďLeadĒ
Roy Young, President, MarketingProfs
February 27, 2008
Part 5: More is Not Better If You Donít Know How to Nurture
Brian Carroll, CEO, InTouch
March 12, 2008
Part 6: Tales to Keep Them Talking
Ardath Albee, B2B Marketing Strategist, Marketing Interactions
March 26, 2008
Part 7: Generating Leads by Finding Buyers in Trouble
Larry Bodine, Founder, Law Marketing Portal
April 9, 2008
Part 8: If You Canít Measure It, Donít Do It
Suzanne Lowe, President, Expertise Marketing LLC
April 23, 2008
About ON24, Inc.
ON24, Inc. is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.
More than 600 global organisations in publishing, technology, life sciences, government, and financial services rely on ON24, including Business Objects, Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Department of Education, GE Healthcare, Hewlett-Packard, IBM, Motorola, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York, London and Beijing.
ďA World of Webcasting Solutions. One Webcasting ProviderĒô - is a trademark of ON24, Inc.
ďInsight24 ôĒ- your B2B rich media network for information, intelligence and insight Ė is a trademark of ON24, Inc.