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PRC, one of the nation’s leading providers for outsourced customer management, announced today the integration of its two subsidiaries, Access Direct and Hancock Information Group. As part of the integration, all PRC services will be marketed under the PRC brand.
Additionally, the Company has aligned its operations into two areas, a Business-to-Consumer Solutions group and a Business-to-Business Solutions group, each focused on exceeding client expectations in the areas of customer acquisition, growth, and retention strategies and services.
In addition to the brand consolidation, PRC is announcing the completion of a new business process that strengthens its ability to provide more strategic solutions for its clients. The Positive Return on Customer Impact model has been applied to new client relationships in 2005, and is in the process of expanding to existing clients in 2006.
“Given our growth profile, we believe that segmenting our services into these two market-facing groups makes the most sense for our clients, and more importantly, their customers,” commented John G. Hall, PRC CEO. “The Positive Return on Customer processes that we’ve put in place are a key element in finalizing our transition from being a tactical provider of services to a more strategic execution partner for our clients. This shift has been critical in winning valuable client relationships in 2005 and, coupled with our new organizational alignment, will enable us to compete effectively for new business while continuing to deliver a positive return on our clients’ investment in their customers.”
With over 30 years of senior leadership experience, Joseph D. Livingston, PRC Executive Vice President and Chief Operations Officer, will continue to lead the Business-to-Consumer (B2C) Solutions group. His team will remain focused on delivering solutions that drive customer acquisition and loyalty for brand-focused companies utilizing a disciplined process that delivers the voice of the customer back to the client.
Leading the Business-to-Business (B2B) Solutions group is Lori Sprague, Executive Vice President for PRC. Ms. Sprague, who spent over 18 years with Hancock Information Group, and her team will continue to provide customer acquisition and development solutions designed specifically for the sales and marketing organizations of brand-focused companies. A top priority for the group post-integration will be the continued enhancement and development of its proprietary SmartPipe™ practice, which consistently delivers predictable sales and marketing results and creates a superior ROI for its market-leading clients.
“The energy at PRC is very positive,” added Mr. Hall. “I am extremely confident in the structure, processes, leaders and team members that we have in place to effectively lead and support these efforts for the benefit of our clients and their customers.”
PRC acquired Access Direct in November 2000 and Hancock Information Group in July 2001 to augment its existing customer acquisition capabilities. Since that time, the Company operated the subsidiaries as independent business units until mid-2005 when PRC began the integration process.
About PRC
An operating business of IAC/InterActiveCorp (NASDAQ:IACI), PRC manages customer relationships for some of the world's most brand focused corporations. With over 20 years of experience, PRC delivers solutions that support communications to target, acquire, grow, retain and develop customer relationships that deliver a positive return on their clients’ investment. The Company is organized into two groups: Business-to-Consumer solutions team focused directly to consumers and the Business-to-Business solutions team focused directly on enhancing sales and marketing efforts. PRC clients include Expedia, Hotels.com, Match.com, British Airways, DIRECTV, FedEx, AARP and HSN. Headquartered in Ft. Lauderdale, Florida, the Company employs over 10,000 team members worldwide through its global network of centers.
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