In October a small financial magazine called Money Week published an article about student Alex Tew’s MillionDollarHomepage. From that article the idea of MillionDollarNoticeboards™ was born.
Founder, Peter Culpin, noticed that Alex Tew referred to his website as a ‘noticeboard’, and, immediately, saw the potential for hundreds of themed ‘Noticeboard’ web sites, each one aimed at a specific consumer group, and covering interests as far ranging as gambling, dating, slimming, fashion, motoring, travel, pets and gay weddings. The Network would create the potential for a massive portal of categorised information side by side with related advertising.
“Pixel Micro-advertising gives even the smallest company a huge opportunity to reach millions of potential customers cost effectively,” said Peter, “plus enormous possibilities for cross selling across the groups.”
MillionDollarNoticeboards™ has now filed a trade-mark listing, and registered over 300 ‘Noticeboard’ domains. In October 2005 it launched its first ten websites, and will continue rolling out the rest over the coming months.
Since Alex Tew launched his MillionDollarHomepage, over 350 similar sites have sprung up on the Internet, but all of them have been haphazard and untargeted.
Even sites that have had the idea of themed pages have not thought through the concept fully. By having individual but networked websites MillionDollarNoticeboards™ intends to expand the opportunities exponentially.
“However, as well as offering massive potential to advertisers,” said Peter, “my co-directors and I soon realised that there was also enormous potential to do something worthwhile.”
“Shortly before the Live 8 concert in Hyde Park, I had a chance meeting with Jeffrey Sachs, Director of the Earth Institute at Columbia University in New York, author of ‘The End of Poverty’, friend of Bono, and special economic advisor to Kofi Annan and the G8. From that meeting the idea of Pixels4Bednets™ was born.”
“Three thousand children die every day from malaria, explained Jeff. That just didn’t seem right to us, because all these children need is a bed net to protect them from the mosquitoes that carry this deadly disease. These bed nets cost around $2.50 and have a 5 year life span, and the reason these children don’t have them is that their families are just too poor to afford them.”
So, every 100 pixel block of advertising purchased on any ‘MillionDollarNoticeboards™’ website homepage will provide a minimum of 10 bed nets, and so prevent the unnecessary deaths of ten children from this deadly, preventable disease. By filling every web page with advertising we have the potential to provide a minimum of 30 million bed nets, and that simply has to be worthwhile.
“This is not just a commercial exercise,” said Peter, “it’s an opportunity to save lives.”