NewswireToday - /newswire/ -
Arlington, VA, United States, 2007/12/15 - RMSR Training – NAMSR, Medical sales education and training -- Outlook for 2008. The National Association of Medical Sales Representatives’ (NAMSR) recent survey results show that RMSR entry level training for medical device sales is rapidly rising.
The National Association of Medical Sales Representatives’ (NAMSR) recent survey results show that RMSR entry level training for medical device sales is rapidly increasing for aspiring reps. RMSR Training is now looked for as a preferred requisite from numerous medical companies when qualifying new sales rep candidates.
According to the NAMSR, a nationwide medical device sales association, most of the major as well as medical equipment companies are looking to provide more distance and e-learning in 2008. With new guidelines pressuring medical device companies to demonstrate superior value, and an environment that will tolerate little else, medical companies are looking toward innovation and technology to create better training methods. In 2008 medical device companies will increase budgets for medical sales rep training to better utilize virtual classrooms, web-based training, and RMSR Training as some of the strategies to improve their training processes.
For effective medical sales rep training core values are still important in-targeting, product knowledge, medical/healthcare industry education as well as selling skills. It is important that if medical device firms want to get ahead of the game, they should look at candidates and interview applicants who already possess some of these skills.
While the medical companies are looking to increase their sales budgets, the most important result of the changing sales structure for medical equipment sales reps is the reduction in the amount of training resources that are available to them. It could mean the reduction in manpower or the amount of time departments have to train people. It is also going to mean rethinking the structure of the training department to support the new field alignments. Medical device companies are continuing to value e-learning and RMSR Training as effective sales training programs.
Five years ago, the focus of the training department was really on the new hire, but pharmaceutical companies are looking to hire reps who already possess some basic training. RMSR Training offers such training to applicants seeking a career in medical equipment sales.
New sales training strategies need to take place as the medical device companies do not have the luxury of being able to do the same things as before the new sales rules and guidelines. The emphasis is more on having a quality and educated exchange with the physicians. According to the Society of Pharmaceutical, Medical and Biotech Trainers (SPBT). "E-learning is becoming an effective tool for certain part of medical sales training. We are seeing medical device companies increase their use of technology and e-training."
RMSR Training is becoming more popular as medical companies look to hire new reps with some industry education and training. According to the National Association of Medical Sales Representatives - NAMSR (medicalscareer.com), "We have seen a large number of requests to speak to our trained RMSR students. One of our training programs is geared to candidates who are looking to break into a medical sales career. The training is offered as a web based training program through the association. By obtaining a RMSR, medical sales candidates will possess the industry and product knowledge that medical device companies are looking for."
Diversity will continue to play a major role in the training of medical device sales reps. Medical companies need to ensure that medical sales reps understand customers from a cultural perspective and can provide patients with access to their products. The use of distance learning will support the medical device companies efforts and enable them to reach the sales force. Medical companies want to adapt their teaching methods so they can draw upon current and up-to-date information when they need it, which will provide value to their customers.