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Brighton, United Kingdom, 2005/12/31 - Kineo’s survey on the use of audio learning indicates that it’s back, and it’s here to stay. As mobile learning devices become ubiquitous, Kineo predicts that 2006 will see a major increase in audio learning.
The survey shows that over 50% of respondents use audio learning at least occasionally, both in formal and informal contexts. 50% stated that an MP3 player was their preferred means of accessing audio learning.
When asked what types of content are best suited to audio learning, the top response was leadership and management, followed by sales. This is not surprising as these subjects rely heavily on personality, storytelling and immediate relevance to learners’ issues – needs which audio learning delivers on excellently.
Commenting on the survey findings, Kineo partner Matt Fox noted: “Audio learning is nothing new, but thanks to MP3 players, we have new channels for delivery and it’s encouraging to see that over half of our survey group are tapping into those channels. Informal and mobile learning will be hot topics in 2006 and audio learning is at the intersection of both.”
He also issued a challenge to those responsible for procuring and designing learning solutions: “We’ve reached the point where audio learning must be part of what we consider in our learning solutions. It’s easy to create, gives experts a real voice, and is informal and disposable. But we have to do two things: Design it properly – short, modular clips, not 30 minute monologues. And, make access easier – nearly 40% of survey respondents believe they don’t have the right technology to access audio.”
Kineo’s commitment to audio learning is evident in its monthly podcast interviews with leaders in the learning field, available at the Kineo site.
The full results of Kineo’s survey are available on the Kineo website, kineo.co.uk.
The findings are in line with results from a mobile learning pilot run by The Sloan Consortium, which shows that 73% of participants would prefer audio learning to reading a required text.
Note to Editors
Kineo is a leading consultancy practice providing advisory services, research and niche e-learning products to support learning and development teams in the public and private sectors. Founded in November 2005 by Matthew Fox, Mark Harrison, Steve Rayson and Stephen Walsh, Kineo is a limited liability partnership with offices in Brighton.
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