SnapTell, the leading provider of image recognition-based mobile marketing solutions, today announced that Wine Enthusiast has selected SnapTell’s Snap.Send.Get™ mobile marketing solution to enable its print advertisements in the Wall Street Journal. The first phase of these campaigns will run during the period of December 8 through December 20, 2007, a premium holiday shopping time.
The Wine Enthusiast advertisements prompt readers to take a picture of the advertisement with their camera phone and, in return, receive promotional offers from Wine Enthusiast on their cell phone. This is a first-of-its-kind national promotion by a major retailer using an image recognition driven mobile marketing campaign.
Wine Enthusiast customers can now receive promotions on their cell phone; it’s as easy as snapping a picture – no need to clip, store and carry coupons. “With the advancements in mobile technology, SnapTell’s ground-breaking solution allows companies to create a lasting brand conversation with their customers using a device that is always in their possession,” said Gautam Bhargava, CEO and co-founder, SnapTell. “We applaud Wine Enthusiast for being the first to deploy our innovative image matching and mobile marketing technology.”
“We are always looking for unique technologies that enhance the shopping experience of our customers,” said Francis M. Juliano, CIO/CMO, Wine Enthusiast. “Wine Enthusiast customers tend to be technology savvy and SnapTell’s image recognition-based mobile marketing solution enables Wine Enthusiast to create a long term, interactive brand relationship with our customers. We are excited about SnapTell’s solution and are collaborating with SnapTell to bring our products to a broad customer base.”
SnapTell has gone through great lenghts to eliminate the barriers associated with barcodes and mobile software downloads to bring image recognition technology into the mobile marketing space. The SnapTell Snap.Send.Get solution is a highly customizable and integrated mobile marketing solution that marketers can deploy quickly and effectively. This end-to-end solution gives marketers the ability to reach consumers and create a lasting brand relationship with them – not just impressions.
SnapTell (snaptell.com) is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. Currently, the company is in discussions with major brands and agencies with SnapTell solution deployment expected in the upcoming weeks.
About Wine Enthusiast
Headquartered in Elmsford, New York, Wine Enthusiast (wineenthusiast.com) is a company run by wine lovers, for wine lovers and is dedicated to inspiring, creating and facilitating delicious moments with friends and family through the enjoyment of wine. And, like the name suggest, we are unabashedly enthusiastic in this pursuit. From stemware to storage, pairings to parties, tastings to ratings, Wine Enthusiast is the most trusted resource for anyone with a passion for wine and all the joy, romance, and fun that comes with it.
Founded in 1979 with the launch of The Wine Enthusiast® catalog, the company currently addresses the wholesale, retail and consumer direct markets, including online, and is the world's leading source for wine accessories, storage, information, education, ratings and events.
In 1988, Wine Enthusiast Companies founded Wine Enthusiast Magazine to educate and entertain readers about wine and the wine lifestyle in an accessible and user-friendly way. In addition, Wine Enthusiast Magazine develops signature events for both consumers (Toast of the Town®) and the trade. The magazine and "Buying Guide" are also available online.