The Royal Society for the Conservation of Nature announced that it is undertaking a comprehensive IT project developed by BEAT that aims at improving RSCN eco-tourism operations that attract more than 70,000 international travellers every year. This is part of a USAID-funded project that also focuses on handicraft development and e-marketing.
BEAT (beat-jo.com), a Jordanian technology and software development company was selected to undertake the work in agreement with the RSCN to implement a complete Enterprise Resources Planning (ERP) solution known as Profusion, and to develop e-services to facilitate customer bookings throughout Jordan.
The locally designed ERP solution will improve quality, accessibility and the interface between various departments at RSCN, as well as with Wild Jordan, the business unit of RSCN, which develops socio-economic programmes in all of Jordan's nature reserves.
The booking system will allow visitors to the nature reserves to conduct online bookings for accommodation and pre-order meals during their stay, in addition to a number of other associated services. The booking system will provide RSCN with the ability to improve and speed up the guest booking procedures, and create additional marketing exposure to attract potential guests and visitors.
Mr. Yehya Khaled, Director General of the RSCN said: "With the support of the USAID, we are launching a series of projects that aim at improving our ability to manage eco-tourism operations effectively in Jordan, and in order to maintain our role as the primary agency for eco-tourism development in the Kingdom we needed a professional and reliable partner to help us achieve our goal—and we found what we needed in BEAT."
Mr. Mohab Murrar, CEO and Founder of BEAT, said, "Profusion has proven to be a very successful product that is being used by numerous Jordanian organizations and we are pleased to be contributing to Jordan’s overall objectives with regards to tourism, attracting and retaining local and international tourists, and providing end-to-end services that are of international standards."
Profusion is a bilingual web-based ERP solution that was developed by Jordanian experts using Microsoft bleeding-edge development languages and tools. Profusion has been implemented at some of Jordan’s leading organizations and businesses including the Social Security Corporation, King Abdullah II Design and Development Bureau (KADDB), Jordan Investment Board (JIB) and Arab Telemedia Services (ATS) among others.