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Knocka TV, the professional internet television network for user generated and Internet professional content, today announced the opening of its interactive TV channels to online viewers and content producers. Knocka is browser-based, live TV over internet, creating and enabling a new breed of Wiki TV channels and real time activities. Each Knocka TV channel offers content generated by independent professional and non-professional producers that is packaged professionally by Knocka and streamed via simultaneous, linear netcast.
“The essence of the Knocka revolution is in our slogan, ‘The People Have Taken Over,’ ” said Nir Erlich, co-founder & CEO of Knocka TV. “The user generated content paradigm shift spearheaded by YouTube and others, was the first step in democratizing video over the web in terms of content production. However, it demanded a great deal from viewers in terms of finding good content, which was done chiefly by viral means. Knocka believes viewers want an easier way to locate the best the web has to offer. Our interactive rating platform lets users determine programming and share that information with others. And there are many more interactive features on the way. To join the community, all anyone has to do is go to Knocka dot tv, register and get active.”
Knocka creates a unique community experience for viewers in which they are actively engaged in the production and ranking of content submitted by community producers. The content is then edited and displayed on Knocka’s range of TV-like channels. Anyone can submit a clip to any channel by uploading the clip to the site and anyone can participate in deciding which clips are eventually shown on Knocka. Community features on Knocka include text chat, video chat, IM to create a community experience. Broadcasts are also supplemented by live interactive events in which viewers participate and manipulate program content via webcam in real time, together with a live audience.
Sefi Vigiser, co-founder of ICQ, (the first instant messenger program, sold to AOL in 1998 for $408 million), and co-founder of Knocka TV, added, “When ICQ pioneered instant messaging, we were fulfilling a need people had to share text-based information over the Web. Today, we’re doing the same thing with the new breed of Internet users who have evolved along video on demand – sophisticated viewers who know what they like and a huge pool of talented indie content producers – and still meeting the need to share and create together. We’ve built the platform – now we’re opening it up to the community to create new formats, channels and content. Knocka TV is uniting creative people from all over the web to produce the first user generated professional TV network No programming execs, no network brass. That’s the Knocka revolution.”
Knocka TV also works with professional content producers such as Ministry of Sound, The Patrice O’Neal Show, Aniboom, Break a Leg, Mondo Media, Shocking Humor, Unleashed TV and others, along with over hundreds independent content producers, all providing content to a range of channels including:
• Knocka One – Fast paced premium programming and special live events.
• Kilowatt – Knocka's own music channel featuring new artists and fresh clips.
• Kandy – Aspiring and professional models videos supported by live voting.
The playlist for each channel is created based on community preferences and programmed by Knocka TV prior to broadcast. Future Knocka TV channels will be added to the network, with content based on community input.
Just-released figures from the monthly comScore Video Metrix report reveal that nearly 75 percent of U.S. Internet users watched a video online in September 2007, averaging 3 hours of video per person during the month. According to the recent Pew Internet & American Life Project, 57 percent of online adults have used the internet to watch or download video, and 19% do so on a typical day. More than half of online video viewers (57%) share links to the video they find with others, and 3 in 4 (75%) receive links to watch video that others have sent to them.
About Knocka TV
Knocka (knocka.tv) TV is the professional internet television network for user-generated content, creating and enabling a new breed of Wiki TV channels and real time activities. Each channel at Knocka offers content generated by independent user-producers that is packaged professionally and streamed via simultaneous, linear netcast over internet network, giving the Knocka TV viewing experience the “look and feel” of broadcast TV. Knocka TV works with professional content producers such as Ministry of Sound, The Patrice O’Neal Show, Aniboom, Break a Leg, Mondo Media, Shocking Humor, Unleashed TV and others, along with hundreds independent producers, all providing content to a range of channels – music, comedy, fashion and more. Knocka also creates a unique community experience for viewers to actively and interactively engage in developing the network. Based in Herzliya Pituach, Israel, Knocka was founded by former executives of instant messaging pioneer ICQ, sold to AOL in 1998 for $408 million.
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