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Calling all music fans… Fancy getting up close and personal with your favourite artists? EMI Music UK extends ‘The Raft’ online music store from web to mobile with the launch of its mobile music site on December 16th. By texting ‘GO RAFT’ to 85080 (free text from all networks), music lovers will be able to access official artist news, breaking tour dates, music and video downloads, competitions and artist approved ringtones and realtones.
And if you’ve got a bit of a creative urge yourself, you’ll be able to customise your own tracks by adding beats or special features to turn them into personalised ringtones. Be the envy of all your friends with your totally exclusive tones!
You’ll be kept up to date with the latest news and featured artist areas which include Artist A-Zs and weekly competitions in anyone of the following categories; pop, urban, dance, jazz and rock. Wap.the-raft.com will also host the UK top 10 ringtones plus specialist charts like alternative and Bollywood.
Wap.the-raft.com provides something for every music fan—in an easy-to-find format. Guilty Pleasures will do all the digging to find you 80s classics from the likes of Duran Duran, Spandau Ballet and Chesney Hawks or for mainstream supporters how about a bit of Coldplay? The Raft will also provide an oasis for fans of niche areas often hard to find on mobile network portals: jazz, for instance, offers some stunning classic Blue Note rare-tones, while classical, comedy, TV themes and kids are also well represented…so whether it’s Chris Martin or Minder that floats your boat – get texting ‘GO RAFT’ to 85080!
Danny Van Emden, Digital Media Director at EMI Music UK, comments, “In music it’s not what you know, but when you heard it that matters, so news and especially tour dates are vital to receive while you’re on the go with your mobile. We also want our buyers to be able to browse with confidence knowing that when they buy from us there are no subscriptions or hidden costs to get in the way of a great mobile music experience.”
About EMI Music – Digital Media Division
EMI Music was the first major record company to establish a dedicated Digital Media division in 1998. The division, headed up by Danny Van Emden, the Digital Media Director, is responsible for the digital activity of EMI Music UK and Ireland and its individual music labels. In addition, each of EMI Music’s record labels – the Angel Music Group, EMI Records, Parlophone, Virgin and the catalogue division - has a Digital Media Manager responsible for developing artist specific new media opportunities, promotions and web presence.
The Digital Media division develops many of the company’s digital cross-marketing and artist promotions; providing exclusive content; managing data capture and eCRM systems; and monetising EMI Music’s assets across the digital media. The division is also responsible for the EMI Music aggregate site, the-raft.com, which has been running for 11 years and won multiple awards.
Working with EMI’s Commercial Digital team, Digital Media has worked with retail, brand, online and mobile organisations. This year alone, the division has agreed a number of crucial deals with high profile partners including OD2, i-Tunes, mycokemusic, Napster, Orange and Vodafone Live.
Websites developed for well-known artists include Kylie.com, Kelis.co.uk, thethrills.com, nerduk.com, thedivinecomedy.com, doves.net and jamelia.com. The team is also responsible for creating artists’ web shops, selling physical products and exclusive merchandise, as well as developing mobile shops and download platforms.
EMI Music UK is part of The EMI Group, one of the largest music companies in the world and listed on the London Stock Exchange.
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