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NewswireToday - /newswire/ -
Greensboro, NC, United States, 11/26/2007 - NILIT announced its new trend concepts for bodywear and active sportswear for Fall-Winter 2009/10 which will be presented in the Nilit Bodyfashion Trendbook.
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Fall-Winter 2009/10 looks forward to a joyous fashion adventure boasting a spirit of individuality and the freedom to put together bodywear according to the mood of the moment. At a time when individualism is a leading social phenomenon, the world of bodywear offers an abundance of diverse products which provide the consumer with total freedom of choice to stray outside of the boundaries that were previously dictated by convention.
Crossing categories is today’s key fashion attitude; this is expressed by an interaction of surprising and incongruous combinations of colors and designs that are hybrids of ready-to-wear, lingerie, street fashion and activewear. Deliberately mis-matching genres, underwear meets outerwear, seduction blends with streetwear, and paradoxes confront each other to create an unlimited range of looks and attitudes.
The essential link between the trends is bodywear that boasts comfort and innovation as well as high-performance. Innovation is the key at NILIT and its unique and diverse products continue to open new vistas creating a new generation of state-of-the-art products that are both fashionable and innovative.
NILIT has maintained its position as a market leader by combining its advanced expertise in yarn technology with an even more comprehensive product offer. The cutting-edge technology and wide variety of NILIT branded yarns will provide you with an unlimited source of inspiration to create bodywear that meets the consumer's demands for fashion, fun and sensuality as well as increased technical performance.
THE NILIT TRENDBOOK defines three trends for FALL-WINTER 2009/10 for Bodywear and highlights the yarns and colors best suited to these trends:
THE NATURE OF THINGS. Inspired by the wonders of nature, an authentic spirit inspires essential bodywear with a soft and natural touch. Beautiful objects from the past are updated when combined with technology, and feminine, naïve styling is the key look. Trimmings with hand-made details adorn fabrics which feature raised surfaces, ribs, pointelle, and pin-tucks.
IT’S SHOWTIME! A wind of exhibitionism sweeps through bodywear striking up suggestive lingerie images with a sense of the theatrical. Retro cuts of corsets girdles and push-ups are reinterpreted and updated and are an essential part of the trend message. Flounces, bows and over-frilly details create a dramatic cabaret look in sensual satin, transparent panels and luxurious lace.
SCIENCE FICTION. A futuristic trend that combines technology with sensuality. Inspired by the elements of air, light and water, fluid and transparent fabrics highlight sensuality by creating feather-light garments with minimum construction. A new generation of ultra-light body-hugging garments have streamlined details and “no stitch” finishes to smooth and sculpt the body.
THE NILIT TRENDBOOK defines three trends for Active Sportswear Trends for Fall-Winter 2009-2010, with the accent on performance.
GET FIT: Winter activewear for women in motion demands optimal clothing for every activity in every kind of weather, from light-weight base layers which ensure optimal moisture management and freedom of movement, to dance and fitness wear with a sexy glamorous edge. NILI special-effect yarns inspire contemporary styling melding glorious colors with comfort and top performance.
WINTER ACTION. Winter outdoor activity demands activewear with a focus on the highest demands of function, protection and an emphasis on comfort. Sophisticated ergonomic designs for activities such as climbing, combine knitted panels which integrate protective patches on the knees and elbows. NILIT Aquarius yarn ensures moisture management, flexibility and supportive shaping.
PRO CHALLENGE. High-performance activewear for running and fitness requires dynamic cuts which provide maximum freedom of movement and optimal fit. Added protection is provided by knitted panels with structures that incorporate reinforced zones. NILIT special performance yarns provide the perfect synergy between functionality and design.
For further information including additional graphic trend illustrations or a copy of the NILIT Bodyfashion Trendbook, please call:
Molly Kremidas
Nilit America Corporation
336-605-1962
mollyk[.]nilit.com
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