Now a respected brand with an enthusiastic following, the award-winning original RIDO cycle saddle has sold in its thousands to converts all over the world since its launch three years ago.
Word-of-mouth recommendation, both amongst club cyclists and via numerous internet cycling blogs and forums, has been the principle driving force behind RIDO’s success: testament to the product’s high quality and design effectiveness.
RIDO-2, however, will surely take this unique cycle saddle design principle to a whole new level.
Not only has the ‘first touch’ firmness and rawness of the comfort function of the original RIDO saddle been addressed, but it will be far better looking! The current model has always been seen as having put function before aesthetics, with fans sometimes having to brave the snide remarks of the more style-conscious and convention-led cycling masses. But no more! RIDO-2 will be a design winner, even amongst the most avid cycling fashionistas and critics.
More comfort, stylish good looks, whilst still retaining the same pressure-distributive sculpture that is the unique RIDO hallmark, will finally convert the sceptics of all cycling disciplines – race and time trialling, mountain biking, touring, commuting and leisure – to the principle of not having to endure the discomfort of supporting the full downward weight of your body on perineum (crotch).
Getting the world back on their bikes and out of their cars is what the RIDO saddle is all about. The number of testimonials to the RIDO saddle's efficiency at delivering pain-free cycling is extensive to say the least, and can be found on RIDO's dedicated website. Enthused over by the Prostate (Cancer) Research Campaign of the UK, the RIDO concept has got countless cyclists who had all but given up their enjoyment of the bicycle 'back on the saddle'. No more perineal numbness, no more dangerous pressure on a delicate area of the anatomy.
A bicycle saddle's comfort is not a function of how much foam or gel padding there is. The shape and construction is the key, and the RIDO saddle's designer, John Kenney, has definitely found 'the secret'.