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South Africa’s Largest Bank Absa Deploys Assetlink Marketing Operations Management Solution - Assetlink Corporation announced that it has deployed its Marketing Operations Management (MOM) solution at Absa, a member of the Barclays Group, to help streamline their marketing operations
South Africa’s Largest Bank Absa Deploys Assetlink Marketing Operations Management Solution

 

NewswireToday - /newswire/ - Basel, Switzerland, 2007/11/21 - Assetlink Corporation announced that it has deployed its Marketing Operations Management (MOM) solution at Absa, a member of the Barclays Group, to help streamline their marketing operations.

   
 
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The Absa Group Limited is South Africa’s largest financial services organization, serving personal, commercial and corporate customers in South Africa. Absa deployed the Assetlink MOM solution to enhance their ability to orchestrate and optimize internal and external marketing resources, fulfill and distribute marketing content, collect and store both content and knowledge, and measure and optimize marketing performance.

“Absa was looking for an enterprise marketing solution that would meet the specific needs our business. We were impressed by the experience that Assetlink has had working with large financial services organizations globally,” said Happy Ntshingila, Group Executive, Group Marketing. “We are using Assetlink's Marketing Operations Management system to enable our marketing initiatives to be more effective and efficient.”

“We are extremely pleased that Absa selected and deployed the Assetlink MOM solution to streamline their marketing operations and we look forward to working closely with them to make their deployment a success”, said Chetan Saiya, President and CEO of Assetlink. “Absa’s deployment is a further proofpoint that leading brands around the world are choosing Assetlink to provide complete visibility to their marketing activities and streamline marketing processes, to ensure a higher level of marketing efficiency, and effectiveness”

About Absa
The Absa Group Limited (Absa), listed on the Johannesburg Stock Exchange, is one of South Africa’s largest financial services groups offering a complete range of banking, bancassurance and wealth management products and services. Absa’s business is conducted primarily in South Africa and on the African continent, where it has controlling shareholdings in banks in Mozambique, Angola and Tanzania. On 30 June, 2007, the Group had 675,0 million shares in issue and a market capitalisation of R88, 8 billion. On 30 June 2007, Absa had assets of R554 billion, 771 physical outlets (including loan centres), 8,8 million customers, 7 455 automated teller machines and 35 986 permanent employees. Absa is a subsidiary of Barclays Bank PLC, which holds a stake of 57,6% in the Group. Barclays is an international financial services group engaged in retail and commercial banking, credit card issuing, investment banking, wealth management and investment management services.

About Assetlink
Assetlink Corporation (assetlink.com) offers a powerful marketing operations management (MOM) solution that serves Global 2000 companies worldwide. Its comprehensive software offering, Assetlink MOM, enables companies to improve their marketing efficiencies with process automation, achieve marketing effectiveness via rigorous marketing planning tools, measure and improve ROI through integrated marketing budget and procurement management, and communicate business impact of marketing by tightly integrating with ERP and CRM systems.

 
 
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Written by / Agency / Source: Assetlink Corporation

 
 

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South Africa’s Largest Bank Absa Deploys Assetlink Marketing Operations Management Solution

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Publisher Contact: Mohan Sinha - Assetlink.com 
925-461 9490 x257 mohan.sinha[.]assetlink.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Assetlink Corporation securities in any jurisdiction including any other companies listed or named in this release.

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