The channel was developed and managed by Scala Certified Partner M-Cube -- an Italian company specialized in multimedia content broadcasting through the delivery of audio-video hardware, software and services.
Farmacia.TV is a thematic channel dedicated to pharmacies that will provide news to clients at the point of purchase. The project will be initially deployed in the Friuli Venezia Giulia region starting on November 2007 and is born from a collaboration agreement between M-Cube, located in Trieste, and Federfarma, the national association of pharmacies in Italy through its regional chapter.
“Federfarma had searched for a long time a medium to communicate news about pharmaceutical products and health messages to the public, such as informational and prevention campaigns orchestrated by the local and federal governments” says Leonardo Comelli, CEO of M-Cube; adding “we are pleased to make Federfarma’s desires a reality through the Farmacia.TV project, now in full process of implementation”.
The content will be created and broadcasted by M-Cube and selected by Federfarma for display via screens present in all participating pharmacies. By using a self-managed advertising space, each individual pharmacy can easily decide on which messages to display and which advertising information to convey to its clients.
The initial phase of the Farmacia.TV project will encompass 50 pharmacies in the Friuli Venezia Giulia region before the end of 2007, with a total of 200 expected to participate by mid-2008. The long term objective of Farmacia.TV is to bring its services and benefits to the more than 4000 pharmacies throughout all Italy.
“We are very pleased that M-Cube and Federfarma have selected our flagship InfoChannel© 5 digital signage platform for the Farmacia.TV project” says Oscar Elizaga, Vice President, Scala EMEA; adding “We look forward to capitalizing on our successful experiences with similar pharmacy networks in France, Poland, the UK, Romania, and Morocco and many other countries and to collaborating with M-Cube towards the expansion of this project throughout all the pharmacies in Italy”.
In order to meet the ever growing expectations of POS communica¬tion, M-CUBE is focused on the delivery of hardware, software and services. Established in the year 2000, M-cube is dedicated to the broadcast of multimedia contents and specifically tailored for large commercial organizations, such as in-store audio-video communication systems, displays, interactive kiosks, and multimedia totems. The company’s clients include many famous brands in the Italian market, such as Bernardi, Bricofer, Calzedonia, Banca Lombarda, AceGas, Comune di Trieste, De Longhi, Disano Lighting System, Eurobrico, Go-Kids, Intimissimi, Jacuzzi, Kenwood Italia, Obi, Puntobrico, Quadriga Italia, and many others. M-CUBE has received many awards for its creativity in in-store marketing, winning the POPAI ITALIA 2004 and POPAI EUROPE 2005 awards with the introduction of the Totem Trisensor, a revolutionary advertising and communications medium capable of integrating sounds, images, colours and scents. This year M-CUBE won the POPAI AWARD 2007 with an innovative exhibition display that reveals a 360-degree vision of the inside of a store. M-CUBE is a subsid¬iary of Media Technologies, a com¬pany specialized in web-based applications for both the public and private markets.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens that all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners.