NewswireToday - /newswire/ -
London, United Kingdom, 2007/11/14 - Report Buyer, has added a new report which finds that Digital Video Recorder (DVR) technology is well on the road to becoming mainstream, with estimated growth rates at around 35% between 2006 and 2007.
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report which finds that Digital Video Recorder (DVR) technology is well on the road to becoming mainstream.
“2007 Global Digital Media Volume 2 - Content and Application Markets” finds that DVR penetration in US TV households is estimated to be approaching 20%, with around one in five US households now owning at least one DVR, up from less than 5% only two years ago. The report forecasts that in many of the larger urban markets, penetration rates are expected to reach 30% by early 2008.
Analysts say that growth has been driven by the inclusion of DVRs into set-top boxes. They find that DVR pioneer TiVO is now a comparatively small player, with only around 4.3 million subscribers and forecast that TiVO is facing increasing competition and its market share is likely to continue to decline.
The report shows that the market majority is cable-provided DVRs (around 17 million), followed by DBS (satellite) subscribers (around 10 million)
Authors of the report say that nationwide DVR growth rate is forecast to be around 20% per annum for the next few years, with approximately 50 million US households forecast to have DVRs by the end of 2011. The next major shift on the horizon is DVR-networks, which would not require a box. They note, however that, there are several copyright issues to work through before this service becomes a reality.
“2007 Global Digital Media Volume 2 - Content and Application Markets” is available from Report Buyer. For more information, please visit the website.
Report Buyer product ID: BUD00118
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