Foviance, the expert in customer experience across digital channels, is breaking new ground with its Experience Management Service. This unique offering blends web analytics with usability consultancy to help businesses deliver effective customer experiences across digital platforms.
The service is a European first. It accurately measures how digital channels are delivering against key business and marketing objectives to help Foviance’s customers sustain competitive advantage and increase profitability. The service is available across all digital channels including the Internet, interactive TV and mobile.
Chris Voss, Professor of Operations Management at the London Business School, was quick to pick up on the growing importance of customer experience for today’s businesses in his report Trends in the Experience and Service Economy, which forms the basis of today’s event, hosted by Foviance.
The report explains that with today’s consumers becoming ever more sophisticated, those companies that deliver memorable customer experiences consistently create superior value and competitive advantage. Good customer experience helps create strong emotional ties, which are a powerful tool for creating brand equity. This use of customer experience is called the experience economy.
Foviance is at the forefront of the experience economy as it applies to digital platforms. Its consultancy and services are used by clients including Barclays, Sky, Nokia and Microsoft, as well as a total of 43 of the top FTSE 100 companies.