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Mobile Virtual Network Operators Effectively Address the Specific Needs of Different Social Groups - Gain Increased Popularity - New analysis from Frost & Sullivan, Mobile Virtual Network Operators in the European Mobile Market, finds that there are very successful MVNOs with subscriber numbers ranging from a few thousands to millions
Mobile Virtual Network Operators Effectively Address the Specific Needs of Different Social Groups - Gain Increased Popularity

 

NewswireToday - /newswire/ - London, United Kingdom, 2007/11/12 - New analysis from Frost & Sullivan, Mobile Virtual Network Operators in the European Mobile Market, finds that there are very successful MVNOs with subscriber numbers ranging from a few thousands to millions.

   
 
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Mobile virtual network operators (MVNOs) – ranging from telecommunication service providers, media companies and supermarkets to banks, retailers and community groups who have entered the market without owning a network – have become increasingly relevant players in the mobile communications market in Europe. Two main elements have allowed MVNOs to be successful in the highly competitive and saturated European mobile market: their unique ability to effectively address the specific needs of different social groups and their capacity to offer aggressive price strategies.

New analysis from Frost & Sullivan (mobile.frost.com) Mobile Virtual Network Operators in the European Mobile Market, finds that there are very successful MVNOs with subscriber numbers ranging from a few thousands to millions. In Europe, at the end of 2006, the typical number of subscribers of an MVNO could vary from 5,000 to 5,000,000

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the investment analysis and growth opportunities in the Mobile Virtual Network Operators: Emergent Participants in the European Mobile Market, then send an email to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska[.]frost.com, with your full name, company name, title, telephone number, fax number, and email address. Upon receipt of the above information, an overview will be sent to you by email.

"MVNOs are not the Cinderella of the European mobile market," notes Frost & Sullivan Research Analyst Saverio Romeo. "They are able to aggressively compete with the main mobile network operators and are effectively addressing the mobility needs of specific social groups that big mobile operators find difficult to reach."

At the end of second quarter of 2007, there were 355 MVNOs in operation or ready to start functioning in Europe. This number will increase over the next three years. The market presence of MVNOs has grown particularly in Northern European markets where the phenomenon started between the late ‘90s and 2000. MVNOs are at an early stage in Southern and Eastern European markets. However, their numbers are growing sharply and many other organisations are ready to enter the market.

Ultimately, the success of MVNOs will depend on their ability to offer low prices, high-quality customer management and address the needs of specific social groups. Accomplishing these three elements, while challenging, is also critical to their being able to compete in the highly dynamic European market.

"Aggressive price strategies have helped MVNOs to attain significant market shares even as more vertical strategies, such as targeting ethnic communities, have allowed some MVNOs to move smoothly and successfully into niche markets," comments Romeo. "For MVNOs, identifying the right market segment is a key for being successful in the highly competitive mobile market."

Mobile Virtual Network Operators: Emergent Participants in the European Mobile Market is part of the Mobile and Wireless Growth Partnership Service programme, which also includes research in the following markets: Mobile WiMax, xMAx and 3G LTE - Analysis of Mobile Broadband Technologies, and European Mobile Outlook. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

About Frost & Sullivan
Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents.

 
 
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Mobile Virtual Network Operators Effectively Address the Specific Needs of Different Social Groups - Gain Increased Popularity

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Publisher Contact: Joanna Lewandowska 
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