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International ad network Oridian – Online Media Solutions, Ltd., today announced at Ad-Tech New York that it is renewing North American operations with the opening of a New York City office. The decision follows the successful expansion of European operations and the opening of Oridian’s Paris office in August. The New York office will provide locally based business development services to major US dot.coms seeking international exposure. Oridian is exhibiting at Booth # 718 at Ad-Tech New York, on November 5-6, 2007.
Oridian is a leading privately-owned advertising network that targets the non-US market, sells in 40 countries around the world, and reaches at least 20% of online users in all major European countries. Oridian monetizes foreign online traffic from North America, bridging between advertisers and publishers around the world to bring international advertisers to North American publishers, and quality global media to advertisers overall.
Jacob Nizri, CEO of Oridian, said today, “Our job is to bring international advertisers to North American publishers. A decade of experience in this field has proven to us that there’s a lot of money to be made by advertising online to a global audience. New York joins our network of offices in Latin America, Argentina, Germany, France and the UK, Australia, Scandinavia, Italy and Greece. Our global presence allows advertisers and publishers to reach the rest of world market. Our message to them is: ROW equals ROI.”
Oded Lev, Vice President of Business Development and Head of US Operations at Oridian, noted, "Most of our publishers are US-based major dot.coms with lots of international exposure and we wanted to provide them with the best service possible. A New York office enables us to better monetize US publishers' international traffic and puts us one step closer to the industry bandwagon, so we can communicate trends and business opportunities to our international advertisers. We monetize the big site's traffic, provide ads for every given impression, and bring local relevant premium advertising in countries where reach is difficult for US publishers to achieve. US publishers currently sell 80% of ad space. We fill in that missing 20%, the international market, at the lowest cost and highest yield."
About Oridian
Oridian – Online Media Solutions, Ltd. (oridian.com) is the leading privately owned global online advertising company that lifts both advertisers and publishers to new heights. With over 9 billion monthly impressions, a massive worldwide inventory and access to tens of millions of users on various continents, Oridian enables advertisers to implement highly effective network-wide branding as well as direct response campaigns, and allows publishers to monetize traffic from all over the world. Oridian is a Top-10 network with access to over 180 million monthly users worldwide, of which 40 million are in North America and 87 million are in Europe. Oridian maintains international headquarters and a development center in Israel, sales offices in North America, Latin America, Argentina, France, Germany and the UK, and representatives in Australia, Scandinavia, Italy and Greece.
Visit Oridian at Ad-Tech New York, Booth #718 on November 5-6, 2007.
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