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The MotoWithMe study released today by Motorola reveals that the UK is the download capital of Europe. People in the UK said they spent 75 pence per month on downloads, this is three times more than the figure in France, Germany, or Italy. According to the British Phonographic Institute, the market in the UK in the first half of 2005 topped 10 million downloads.
A quarter of people surveyed in the UK own a digital music player, such as an iPod, which is the second highest of the countries surveyed in Europe behind Spain. 27% of people who have downloaded music said it would be impossible or difficult to live without their downloads.
It’s not just the kids who care about their mobile music. The UK has the highest number of ‘silver rockers’ in Europe with 21% of the over 50’s using a digital music player.
There is a strong feeling in Britain that digital music, mobile phones, digital TV and the internet should be with us wherever we go. Of the 1,000 people surveyed, almost half (48%) said having their communications and entertainment services with them all the time would make it easier to keep in touch with family, while 34% felt it would make life simpler and 27% said it would make life more fun. Paul, 34, from Manchester comments: “It would be great to have everything in one. I could watch TV on the train!”
Motorola’s vision of seamless mobility provides easy, uninterrupted access to information, communications and entertainment – when, where and how people want, regardless of device, network or location. Instead of experiencing a disconnect as we move between different devices, environments and networks, seamless mobility will deliver continuous experiences that span the home, vehicle, office and beyond. In addition, seamless mobility means our mobile devices and networks will understand us better. They will learn our preferences, sense the world around us and use that intelligence to make our lives easier.
“Seamless mobility creates a more natural communication experience, allowing us to stay connected to the people and things we care about regardless of the device we are using, the network or the location,” explains Sir David Brown, chairman of Motorola Ltd. “Tomorrow our cars, mobile phones and homes will communicate with each other automatically to fill our immediate environment with our preferences anytime, anywhere. For example, if we are watching a football match on our home entertainment system, as we move it will shift effortlessly to a car stereo and then, as we move again, it will continue on the device formerly known as the cell phone.”
Although most British men claim it’s never their fault when they get lost, they are more likely to have installed satellite navigation in their car (11% compared to 6%). Men rely on their satellite navigation much more than women. 68% say it would be difficult or impossible to do without it whereas only 54% of women feel the same.
British and German men have more in common than they think: both need more help than other European men finding their way around.
Sir David adds: “Today, we are in the midst of a revolution that is changing the way people communicate. Thirty years ago the simple concept of having a telephone with you all the time was unimaginable, but with the introduction of the cellular phone in 1983, Motorola revolutionised personal communications. Motorola’s heritage lies in developing innovative products that connect people to each other and to the world around them. The MotoWithMe survey shows that people are ready for another giant leap forward, and Motorola is ready to deliver that with its seamless mobility technologies.”
The survey was conducted by independent research company, the Consumer Analysis Group, in France, Germany, Italy, Russia, South Africa, Spain, United Arab Emirates and the UK. It involved 1,000 people from across the UK. Each interview was a lengthy telephone conversation, where people were asked about their views on technology, how they would manage without technology and what improvements they would like to see. The fieldwork was carried out in September and October 2005.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004.
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kate.harris[.]fireflycomms.com 
