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Obegi Launches its Exclusive Furniture Showroom in Dubai - Obegi, a subsidiary of Obegi Group of Companies, opened its first retail showroom in Dubai on October 24 - its third in the Middle East. The showroom is located at Umm al Sheif road, off Jumeirah Beach Rd., Umm Suqaim 1
Obegi Launches its Exclusive Furniture Showroom in Dubai


NewswireToday - /newswire/ - Dubai, UAE, United Arab Emirates, 2007/10/29 - Obegi, a subsidiary of Obegi Group of Companies, opened its first retail showroom in Dubai on October 24 - its third in the Middle East. The showroom is located at Umm al Sheif road, off Jumeirah Beach Rd., Umm Suqaim 1.

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Obegi proposition is of exclusively selected furniture, comprising the entire spectrum of furniture design, from contemporary classic and modern to minimalist. Among the names for excellence are Giorgetti, Baker, McGuire, Living Divani, and Brand Van Egmond, to name but a few.

Obegi confirms its dedication to the unmatched level of exclusive collections and quality of their products which mixes comfortably within traditional and contemporary settings, particularly appealing to the ever more selective and attentive clientele of Dubai’s diverse communities.

“Each piece is a statement of Obegi’s sense of individuality, an inspiration that merges classic forms with modernistic touches - a sound interpretation of the varied lifestyles and preferences in the Middle East”, comments Karine Obegi.

Obegi marries into its philosophy with the aim to differentiate its range and is directing itself towards an ever more selective public, offering products for a new and imperative area of taste and ambition. The captivating combination of scale, style, and finish ensures the stand alone quality of each piece, and yet provides it with a versatility to work well with existing decors; resulting in a repertoire of designs that works well within a range of settings and an ability to adapt to the diversity of clients’ preferences with confidence.

"Our relationship to the high-end consumer is what defines our range of the collections. Obegi embraces designs from various suppliers as to offer our clientele an array of choices to incorporate a personal, sophisticated and relaxing atmosphere.” concludes Karine Obegi.

The showroom, located at the centre of the ‘Beverly Hills’ of Dubai, will accommodate the latest novelties exclusively selected with a meticulous eye and attention to detail, combining furniture with sensibility in form, craftsmanship and functionality, allowing all the opportunity to appreciate, that which Obegi, in terms of image and content, knows to be the finest proposition to the final user and architects.

Obegi’s client experience is not limited to the display, selection consultancy and purchase of “Art Furniture” but, most importantly, the after sales service - from the delivery and installation of furniture at the customer premises to maintenance compliance.

About Obegi
Established since 1973, the world of Obegi has ever been expanding. It encompasses a wide variety of tableware, indoor and outdoor furniture, lighting objects, decorative items, jewellery as well as office furniture. Obegi showcases a wide variety of furniture styles and tableware items bearing the signature of the finest brands and contemporary designers. Obegi Home, a regional market leader in high quality Home and Office furnishing has show rooms in Beirut, Lebanon and now recently opened in Dubai, UAE.

About Obegi Group of Companies
Founded at the turn of the century in 1905, in Aleppo, Syria, the Obegi Group ( is today one of the most recognizable names in banking and finance, and a regional player in the industrial chemical distribution, agro-related chemicals and consumer products.

Obegi Chemicals is the largest private distribution company for chemicals covering the Middle East through ten regional offices and commanding pole positions in Lebanon, Syria and Egypt. Next in importance is the consumer product activity, which includes representation in Lebanon of a blue-chip list of multinational food and personal care companies as well as a joint venture with German group Henkel for the production of household chemicals. The Dove Processing subsidiary produces over 60 canned food products under Alwadi Al Akhdar brand. The Bemo banking group has operations in France, Luxembourg, Cyprus, and through Bemo Banque Saudi Fransi, is the largest private bank in Syria.

Separately, the Obegi family has an important stake in Unifert Group, one of the largest regional players in the trade and distribution of fertilizers, plant protection chemicals and seeds.

About Baker
Founded in 1890 by Siebe Baker, a Dutch immigrant and craftsman, Baker has merged hand craftsmanship with modern methods to manufacture furniture of unmatched quality and distinction. In 1972, Baker merged with Knapp & Tubbs, the wholesale showroom network, and formed Baker Knapp & Tubbs, Inc. In 1986, Kohler Co. acquired Baker Knapp & Tubbs. As a member of the Kohler family of businesses, Baker continues to operate as a largely independent company, producing fine furniture in the tradition of the company's founder, with five plants located in Michigan, North Carolina, and Indonesia.

About Giorgetti
Giorgetti evolved from the ancient carpenter’s workshop founded in Meda, Italy by the family in 1898. Constant innovation, excellent quality and woodworking experience led Giorgetti to gain a defined identity among contemporary design companies. The collection, worldwide distributed, is characterized by original creativity deriving from the cooperation with designers who had never designed furniture before: Massimo Scolari, Léon Krier and Chi Wing Lo, along with Nicola Adami, Umberto Asnago, Antonello Mosca and Laura Silvestrini form the group of designers. Almost unparalleled as far as range and variety are concerned, the collection offers not just products but a lifestyle with both autonomous and at the same time complementary pieces, able to create elegant and harmonious ambiences, sober and personalized, far from the habitual furnishing schemes. The Giorgetti lifestyle is dedicated to heterogeneous and cosmopolitan customers who share the pleasure of beauty and the desire to be surrounded by valuable furniture and materials.

About Living Divani
Living Divani, a market leader since the early seventies in high quality seating, has been, in recent years, moving towards increasingly unobtrusive items, increasingly simplified and lightweight shapes, pared down in accordance with contemporary shapes which prefers both minimalism and change. Productive intelligence, innovation in its projects and textile sectors, once again the ‘made in Italy’ furniture sector confirms its reputation for excellence and its ability to stay ahead of world trends.

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Obegi Launches its Exclusive Furniture Showroom in Dubai

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