Kate Hudson stars in the Skeleton Key - a supernatural thriller that weaves a tale of terror and suspense. When Caroline Ellis (Hudson) takes a job in Louisiana and unlocks a deadly secret involving magic, conjure and sacrifice, she embarks upon a terrifying journey into the unknown world of Hoodoo magic.
To celebrate the release of the Skeleton key on DVD, New Media Maze has created a website where users can invite their friends to receive a “live” online Hoodoo reading at hoodoomama.co.uk. Visitors to the site leave key details about their friend and then an e-mail is sent to the friend directing them to the Hoodoo Mama site where she then carries out several live predictions that will send a shiver down their spine! Dave Smith adds “Once they’ve engaged with the viral, we ‘reveal’ it was a wind up by their friend, and invite them to spread the fear by entering the details of their friends.
As well as building the viral, which combines flash, php, a database and integration with video sequencing, New Media Maze are currently seeding the campaign in the UK, with significant results already. This type of campaign demonstrates how viral marketing can engage the consumer and encourage them to interact with you, allow them to experience the themes from the movie, and then have them endorse your product by sending the viral to their friends” adds Dave Smith.
About New Media Maze
New Media Maze is a full-service interactive marketing consultancy based in London, UK. Founded in 2000, the company services a broad range of blue chip clients, including some of the leading global entertainment companies such as Universal Pictures Video, DreamWorks, Momentum Pictures, Ubisoft, 2 Entertain EA and Sega.
One of the few truly independent full-service digital agencies, New Media Maze provides insight into a broad range of consumer groups, strategy and implementation services for well-known B2C brands. It prides itself on its award-winning creativity, high service levels, attention to detail and dedication to providing its clients with accurate reporting of campaign results.
The agency acts as a one-stop-shop for clients, allowing them to draw on modular or fully integrated online marketing services including: PR, advertising, viral marketing, email and mobile marketing, search engine optimisation and marketing, content deals, and affiliate marketing.
Award-winning creative services include: Advertising creative, web design, viral production, online video editing and HTML emails.
Recent campaigns include the development and seeding of a viral application for Dreamworks’ Ring 2 DVD in which site visitors received a spooky telephone message whilst watching a clip from the movie.
The agency employs 31 full time staff and are based in Hoxton Square.