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The .us domain name may soon become the first choice for new American websites, according to 1&1 Internet, the world’s largest web host by known servers. Accumulated registrations under .com lead to increasingly complex domain names, but short domain names are more desirable because they are easier to remember. As name space in the popular .com shrinks with every domain added on top of millions of registered domains, .us still offers space for many private and business websites. 1&1 Internet Inc. today announced that they are the leading registrar for United States country code domain, with over 53,000 .us domains registered. 1&1 has seen an increase of over 12% in the last six months and expects even stronger growth to come.
1&1 believes the .us domain name is growing in popularity due to its professional appearance and also because it is technically very stable and reliable. Small business owners and entrepreneurs are also taking advantage of selecting a more prestigious or catchy domain phrase, as many are already registered under the more common .com or .org suffixes. Not only do website owners achieve the most memorable phrase for their money, but they are also able to take advantage of a top level domain (TLD) that is growing in popularity.
Andreas Gauger, Chairman of the Board, 1&1 Internet Inc., said, “1&1’s goal has always been to provide the latest tools to achieve a successful web presence. While the choice of available .com domains becomes more and more restricted, a .us domain can be a better alternative to a lengthy and hard to remember .com domain. It is widely accepted by U.S. web users, and still has a lot of name space to conquer. That’s why the .us domain allows a web identity with maximum potential.”
The .us domain gives a website an American identity, letting browsers know it belongs to a business located or prominently working within the United States. Anna and Andrey Kolesnik, creators of CityReviews.us, comment, “The more information the domain name says about the nature of your website the better the chance that the right users will notice it and visit. We chose .us because it explains that the website is about city reviews in the U.S. By choosing a more descriptive TLD, most of the traffic comes from our target market, people predominantly in the U.S.”
The addition of newer TLDs such as .us provides Americans with a great number of fresh wordings to be chosen. “While being a substantial shareholder of Afilias Ltd, the global registry for the .info domain, 1&1 is a vocal supporter of the need to develop new TLDs,” confesses 1&1’s Chairman of the Board, Andreas Gauger. “We believe that competition between TLDs is essential in the best interest of customers, businesses, and in the growth of the web solutions industry.”
About 1&1 Internet Inc.
1&1 Internet Inc. (1and1.com) is a subsidiary of United Internet, a profitable public company with a market cap of $4 billion. 1&1 was established in 1992 and hosts more than 8 million domain names, while more than 40,000 servers run on the company’s five state-of-the-art data centers. 1&1’s global community is over 7 million customer contracts strong. The company’s U.S. headquarters is located in Chesterbrook, PA. For more information, please contact the company at 1and1.com or call.
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