Implant dentistry is attracting a good deal of attention in Europe for introducing the concept of immediate loading. Considering that patients have to pay substantial amounts for dental implant procedures, sophisticated implant dentistry offers a quick restorative solution that is particularly attractive to patients. The advantages of immediate over delayed loading are many – shorter treatment times, minimised surgical procedures and better aesthetic results.
New analysis from Frost & Sullivan (medicaldevices.frost.com), European Market for Dental Implants, finds that this market earned revenues of $788.4 million in 2006 and estimates this to reach $1.82 billion by 2013.
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"The introduction of dental implants eliminates the need for patients to suffer uncomfortable prosthesis," says Frost & Sullivan Research Analyst Dr. Bejoy Daniel. "Dental implants are permanent dental replacements that are natural looking and highly functional, offering both improved aesthetics and a better feel."
Continuous innovation is another major driver for this market, as technological developments boost simplicity and immediacy, both important factors in the dental implant market. The current trend among most companies today is to focus on easier protocols, instrumentation and simpler procedures in an attempt to deliver a superior service to both the customer and their patients.
CT guidance is another trend that is gathering pace, wherein the date obtained from the patient’s CT scan is entered into a software programme and the case is planned ahead of time using this software. Several companies now offer instrumentation to help the clinician place the implant in exactly the same position as planned using the software.
While the dental implant market is set for significant growth, levels of competition are also increasing, driving most market participants to continue focusing on improving surface technologies. Their aim is to create dental implants that are more predictable even when dealing with compromised cases or indications as well as in immediate restorations.
The good news for market leaders is that most clinicians prefer to work with large and stable companies that have a well-established research and development (R&D) base, offer educational programmes and are strong enough to stand behind any product issues or even recalls. This poses a challenge to emerging companies, who will need to make long-term and large investments in R&D as well as invest tremendously in marketing at the entry level.
Dental practitioners are typically brand loyal, and this is another market entry barrier for new companies. Emerging or smaller companies have fewer representatives working for them, and their market coverage is likely to be weak. On the other hand, larger companies have strong market coverage and can provide high levels of customer service.
"Market participants should look to acquire or form alliances with companies that can help them broaden their product portfolio rather than increase their market share," says Dr. Daniel. "By expanding their product portfolio, smaller companies can hope to actively compete with the larger multi-modality vendors."
European Market for Dental Implants, part of the Medical Devices Subscription, provides a detailed study of this market, including the challenges it faces, its drivers and restraints, and key geographic, product and regulatory trends that are influencing the market. This research service also provides a detailed analysis of possible trends in consolidation and offers strategic recommendations to market participants. Interviews with the press are available.
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