DVDPlay, a market pioneer, offers unparalleled customer service through its stand-alone DVD rental machines. Weekly new release DVD rentals, competitive pricing and discounts, ease of renting and returning DVDs, and clever product promotions have helped DVDPlay carve a niche for itself in the competitive $8.2 billion North American market.
DVDPlay kiosks have created a revolution in the revenue stream of the DVD rental market, as customers are beginning to prefer this model to online DVD rentals and traditional video stores. Kiosks ensure immediate delivery of DVDs to customers, unlike the online DVD rental business, where shipping requires one or two business days. Also, DVDPlay kiosks’ small footprint (5.5 square feet) aids easy installation at strategic locations such as convenience stores.
"Kiosks rent movies in just 60 seconds, including choosing a movie category, selecting the movie, and swiping a debit/credit card for payment," says Frost & Sullivan Research Analyst Balaji Vasudevamurthy. "This process is less time consuming compared to video stores, where customers need to stand in line, wait for the service staff of the video store to make the entry regarding the movies selected, check the discs, verify the membership, and accept payment."
The DVDPlay kiosks use a patent-pending software that enables the provision of promotional offers to customers, aids real-time inventory management, facilitates advertising, and shows new movie trailers. This product charges $1.49 per DVD rental for the first day and subsequently, 99 cents for each additional day. The prices are less than half of what the traditional video retailers charge (nearly $4 per DVD) for new titles.
Kiosks also score over traditional video stores in reducing cost of operation. They help eliminate real estate and labor costs, as the entire system is automated, including the inventory management.
DVDPlay kiosks have bright prospects in the North American market considering almost 70 percent of Americans prefer watching movies at home and 90 million U.S. homes have at least one DVD player. Customers rented 4 million DVDs from DVDPlay in 2005, an astonishing 200 percent growth in the rentals from 2004. It rented out 6 million DVDs in 2006 and reached its 10 millionth rental in September 2007.
"The pricing scheme and promotional offers from DVDPlay are expected to enhance its brand name and increase customer base," notes Vasudevamurthy. "By creating the ideal mind share through pricing and promotional strategies, growth can be expected in established (California) and new markets (Texas and Florida)."
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DVDPlay (dvdplay.com) is the creator and manufacturer of the world’s first fully automated and remotely managed DVD rental machine. Operated exclusively by credit or debit card, there are no application forms to complete, no clerks to pay and no cash to collect. Rental transactions take less than a minute. The entire system is simple, secure and easy to use.
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