NewswireToday - /newswire/ -
Cleveland, OH, United States, 2007/10/22 - Home Team Marketing (HTM), the official marketing partner for the Ohio High School Athletic Association (OHSAA), announced today that Los Angeles-based Farmers Insurance has agreed to become a Core Partner of OHSAA.
The five-year partnership will continue through the end of the 2011-12 school year.
As a Core Partner of OHSAA, Farmers Insurance will receive exposure through onsite signage and PA announcements at all 23 state championships administrated by OHSAA, as well as brand ID on the organization’s Website. Farmers also plans to use the partnership as a means to activate their more than 240 agents across the state through volunteer opportunities with member schools.
In return, OHSAA will receive assistance in its ongoing operations and support of its mission to regulate and administer interscholastic athletic competition in a fair and equitable manner, while promoting the values of participation in athletics as an integral part of a student's educational experience.
"We are very enthusiastic about our partnership with the Farmers Insurance,” said Daniel B. Ross, Ph.D., commissioner of OHSAA. “Their commitment to teens and local communities aligns well with the goals and mission of OHSAA.”
“Beoming a Core Partner of OHSAA is an exciting opportunity,” noted Faye McClure, vice president of strategic markets, Farmers Insurance, Inc. “Farmers has a long-standing history of developing educational materials and programs addressing issues that are important to students from all backgrounds. Partnering with OHSAA is an extension of Farmers’ commitment to teenagers and their communities, throughout the state of Ohio.”
The OHSAA (OHSAA.org) represents more than 830 member high schools covering all 88 counties in Ohio.
About Farmers Insurance, Inc.
Farmers Insurance, Inc. (farmers.com) is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers® is the nation’s third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the insurers comprising the Farmers Insurance group of Companies provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households.
About Home Team Marketing
HTM is the nation’s leader in developing working partnerships with individual schools, large school districts, state athletic associations and other noteworthy associations relating to high school athletics. HTM has become the national leader by providing millions of dollars directly back to more than 3,000 partner high schools through its cutting edge programs. Offering comprehensive marketing capabilities and access to thousands of high school athletic facilities through core marketing programs and media rights, HTM offers powerful marketing campaigns accessible in all 50 states. HTM’s vast network provides access to the nation’s largest on-site audience, while delivering schools, school systems and state associations a significant source of funding.