PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Report Buyer Ltd

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Retailers Determine Age and Sex of Shoppers to Target Instore Adverts - Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report showing that retailers globally are seeking to win back market share by making the customers’ shopping ‘experience’ more theatrical
Retailers Determine Age and Sex of Shoppers to Target Instore Adverts

 

NewswireToday - /newswire/ - London, United Kingdom, 2007/10/17 - Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report showing that retailers globally are seeking to win back market share by making the customers’ shopping ‘experience’ more theatrical.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consumer/Shopping Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Retailers globally are seeking to win back market share by making the customers’ shopping ‘experience’ more theatrical, with emphasis placed on the sensuous elements of an in-store shopping trip.

“Shop X: where’s the store heading?” reports that the next step in the battle to retain customers is to streamline the buying experience, bringing it more in line with internet shopping in terms of ease and speed of transaction. The study examines the most pertinent technologies helping retailers achieve this, with advice to both retailers and technology venders for development and application.
New technology will enable digital signage screens to determine the sex and approximate age range of viewers, as well as differentiate between individuals and groups. In the next stage of development, screens will be able to log when people point at a particular product on a shelf and then stream adverts relating to it to the nearest screens.

As well as incorporating increasingly sophisticated display functions, proximity sensors enable the systems to determine when someone is nearby. When the system receives notification of a person within a certain parameter, the sound increases; when s/he leaves, the sound level is decreased. Furthermore, the technology can be incorporated with highly precise sound streams which target the message to a specific area of the store, thereby minimizing sound pollution and irritation levels for customers.

Tests carried out on in-store digital signage systems showed them to be an effective method of advertising, leading to increased spend and elevated brand awareness. Although the cost of installing and maintaining a digital signage system is significant, authors of the report believe that the benefits which can accrue from deployment make it worth investing in for larger retailers.
Given the average person is targeted with approximately 3,000 commercials per day, retailers are seeking to differentiate products by means of a more engaging medium than static signposting and traditional TV. Digital signage offers retailers a means of doing just that.

The report also shows that Near Field Communication (NFC) is another application of Radio Frequency Identification (RFID) technology, thereby avoiding the need for touch. In retailing, NFC technologies are used to facilitate ‘contactless’ payments. Given that this form of payment requires neither signature nor pin input, it is considerably faster than paying with cash or credit / debit cards.

NFC means that the mobile phone is set to be an important tool for retailers due to its capability as a fast and relatively secure payment device. But retailers should realise that it can also become a means of direct marketing to consumers, via Bluetooth technology. If consumers are encouraged to use their mobile devices for NFC payments, retailers will also have the opportunity to establish more of a personal relationship with consumers if they use a consumer’s mobile device to target focused advertising and promotions and interact with the consumer directly.

According to the report, the Point Of Sale (POS) is an important arena for retailers, as a last chance to increase sales, advertise to what is effectively a captive audience and reinforce brand values. Within the POS industry, self check out is one of the technologies currently garnering most interest. The technology is popular due to its ability to cut checkout time with one attendant capable of overseeing up to six checkout terminals; it also appears to enjoy favor with consumers. In a study conducted in Woolworths Big W store’s in France last year, 25% of customers chose the self service option. Other grocery stores who have conducted tests are reporting between 20% - 50% of their daily transactions processed via the self service check out.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Consumer/Shopping Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: Report Buyer Ltd

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Consumer/Shopping articles,
CATCH Visitors via Your Competitors Announcements!


Retailers Determine Age and Sex of Shoppers to Target Instore Adverts

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Jonna Dagliden 
+44 (0) 20 7060 7474 press[.]reportbuyer.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Report Buyer Ltd securities in any jurisdiction including any other companies listed or named in this release.

Consumer/Shopping via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Report Buyer Ltd / Company Profile


Read Consumer/Shopping Most Recent Related Newswires:

Katya Candles Participates in the First Annual GBK Charity ‘Giving’ Lounge
Leviton Introduces Five New Architectural Edition Powered by JBL® Speakers
Samsung SmartThings and Leviton Manufacturing Co., Inc. Announce Strategic Partnership to Offer Whole House Automation through Distribution Channel
OrbSense Technologies Introduces New Smart Kitchen Timer
Tie National, LLC Introduces their Sound Suite Portal As A Month to Month Packaged Solution
DealsBro.com Launches its Price Comparison Website
Den Of Goods Introduces Portable Safe Vault to Protect 'Your Valuables on the Move'
Weve Launches 'Smart Scanner' Mobile Coupons
Datalogic Announces the Joya Touch Multi-purpose Device
You Design, We Print - Prinfab® Launches An Online Fabric Marketplace
Method Lights Launches the Next Evolution in Picture Lights
The Crowder Launches New Online Service to Connect Crowdsourcers
Echo-Xpats Adds Bvlgari to its Luxury Brand Clientele
FUSS Introduces the Smart Fashion Shopping Solutions for Modern Women
JUNTO, LLC Introduces Reusable Beer Cooler Made with NASA Technology and Certified by the Space Foundation

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  BizJobs.com





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)