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The Me Fine Foundation is a nonprofit providing assistance for children and families at the Duke Children’s Hospital and the North Carolina Children’s Hospital at UNC. Most families struggle with overwhelming medical costs as well as personal outpatient housing and living expenses while their child is undergoing treatment. The Me Fine Foundation, Inc. is dedicated to relieving these families of this added stress as they face these life-changing challenges.
The American Advertising Federation urges local chapters to participate each year in a local Public Service Campaign; reaching out to bring professional advertising and promotion assistance to civic, charitable, and public service projects as approved by each local Board of Directors. John Walser, PSA co-chair for the Raleigh-Durham chapter, said, “The AAF Raleigh-Durham is excited to be able to help the Me Fine Foundation. Utilizing the clubs members and other resources, advertising strategies will be created to bring a greater awareness of the many services the Me Fine Foundation offers to struggling families.” Jeff Robinson, last years PSA chair adds, “Continuing to be involved with an annual PSA, gives the club an opportunity to thank all of the local media and advertising professionals, that donate time, space and money; we are greatly appreciative.”
The club uses a very structured interviewing process to select from the large number of entries it receives. One deciding factor was that the Me Fine Foundation is the only non-profit of its type in the Raleigh-Durham market to offer funds to these suffering families for day to day survival purposes. The campaign will be developed by senior advertising students from Campbell University’s Mass Communication Department. Dr. Edward Johnson, Associate Professor of Mass Communications at Campbell University, will help his senior students work closely with advertising , creative, and media professionals to develop an effective campaign; allowing the students to gain practical experience in working on a real life campaign. Advertising strategies to be considered are emerging and new media ads, print ads, television ads, radio ads, billboards and collateral materials for the organization. The PSA advertising plan and ad copy will be unveiled at the AAF-Raleigh-Durham’s January 17th 2008, meeting.
Fairway Outdoor along with many of the local television affiliates have continued to donate media too last years PSA beneficiary, The Inter Faith Food Shuttle. The following is an excerpt from the Inter Faith Food Shuttles website, thanking the many donations received as a result the campaign: “We are deeply grateful and our heartfelt thanks go to, The Ad Club of the Triangle, Campbell University, Always Autumn Studios, Best Print and Copy Inc, Big Picture Graphics, Blazing Music and Sounds, Business Partner, Clear Channel, Curtis Media, Exhibit Resources, Fairway Outdoor Billboards, Jennings, Jenny Fredette, Mobile Ad Pro, News 14 Carolina, News and Observer, NC Tricolor, Salina Kaur, Trailblazers Studio, Triangle Business Journal, UNIVISION, WCMC-FM 99.9, WLFL/WRDC CW22, WNCN NBC 17, WPTF 680 AM, WRAL-FM MIX 101.5, WRAL-TV, FOX 50, WTVD ABC”
“We are honored to have been selected by the Ad Club of the Triangle as this year’s beneficiary of the PSA Campaign,” said Jennifer Terry, president of the Me Fine Foundation board of advisors. “Me Fine Foundation has made a significant impact on hundreds of lives already, and with the support of individuals and businesses that this campaign will reach, we look forward to serving an even greater number of families in need.”
Exhibit Resources will be hosting the chapter’s next program. The program will provide powerful ideas and innovative solutions for your marketing strategies; to be presented and discussed by Moss/Nichols and 3M. The new Exhibit Resources facility is located at 7521 Exhibit Court in Raleigh, and will be held on October 18th, 2007 from 11:30am-1:30pm.
About the Me Fine Foundation Inc.
The Me Fine Foundation Inc. (mefinefoundation.org) is a nonprofit organization that provides assistance for children and families at the Duke Children’s Hospital and the North Carolina Children’s Hospital at UNC. The foundation was founded by friends and family of Folden Lee, IV, who was diagnosed with AML Leukemia in May of 2003. During his 15-month battle with this disease, Folden’s family found that along with the tremendous stress of caring for a child with a life-threatening illness, most families struggle with overwhelming medical costs as well as personal outpatient housing and living expenses while their child is undergoing treatment. The Me Fine Foundation, Inc. is dedicated to relieving these families of this added stress as they face these life-changing challenges. For more information, please call (919) 202-0086. Co-Chairs, John Walser and Lorana Price can be contacted for any questions or further details at either 919-327-1010 or (919) 606-2817 respectively regarding the PSA Campaign.
AAF Raleigh-Durham
Information on the club and upcoming events can be found on their homepage. The club recently voted to change its name to AAF Raleigh-Durham to better serve the local ad community. Utilizing the American Advertising Federations national presence and brand the Raleigh-Durham chapter is one of the first in the nation to honor this name change and many clubs are in the process of making similar changes. The overall goal is to better serve the AAF Mission, which is to protect and promote the well-being of advertising. It accomplishes this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. AAF Raleigh-Durham is one of several clubs in the Third District that participates at the national level of the AAF. Monthly events and programs take place the third Thursday of the month alternating between luncheons and dinners (11:30am-1:30pm or 5:30pm-7:30pm).
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