The Hard Rock Hotel & Casino launches a freshly re-designed website which brings users even closer to the action at their favorite Vegas hotspot. The first phase offers a sleek, sexy new look directly in line with the exciting atmosphere of the property.
At first click, viewers watch intriguing video that slowly fades in and out, giving a sense of peeking into someone’s Hard Rock encounter at that exact moment. As the cursor moves over the pages, content is exposed on every area of the property from rooms to live music, gaming, dining, spa and nightlife. Further navigation allows the user-friendly site to do all the work, automatically customizing the web experience based on where you point.
“The Hard Rock is, and always has been, the most exciting casino in Las Vegas,” said Phil Shalala, vice president of marketing for Hard Rock Hotel & Casino. “Our new website allows people to experience the property’s unique excitement at any given time.“ The new look gives everyone an exact look and feel of what it’s like to be part of the Rock.”
The new design features several cutting-edge attributes. Over 24 hours of music being pumped through the Hard Rock is available via online stream. Music will be regularly updated, and an expansion of channels is planned in the next phase. Additionally, guests have the option to subscribe to the HardRockHotel.com RSS feed, granting immediate notification of events and property-wide updates. Web visitors will also notice links to Dig and del.icio.us sites offering the opportunity to share favorite links from the HRH site with friends.
“We wanted to enhance the web experience for our diverse group of customers,” said James Zito, corporate director of eCommerce for Morgans Hotel Group. “We are excited to utilize great technologies to promote all facets of the Hard Rock Hotel & Casino Las Vegas including music, nightlife, gaming and hotel.”
To implement the development, Hard Rock tapped award-winning boutique agency Ideawork Studios of Santa Barbara and Las Vegas. Familiar with the Hard Rock brand, the Ideawork development team was lead by CEO Jay Schwartz whose previous Hard Rock collaborations include the famous Rehab campaign and Body English website.
About Hard Rock Hotel & Casino
The Hard Rock Hotel & Casino (hardrockhotel.com), newly owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. It was built in 1995 and expanded in 1999. The property offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property has also been a popular music scene destination where such acts as the Rolling Stones, Coldplay, Alicia Keys, David Bowie, Snoop Dogg, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 647 guest rooms; a 30,000 square foot casino; a beach club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; the Body English nightclub; "The Joint" concert hall; five restaurants, including the world famous Nobu, Simon Kitchen & Bar, Pink Taco, AJ’s Steakhouse; three cocktail lounges; several retail stores; and Rock Spa, an 8,000 square foot spa, salon and fitness center. For room availability and additional information, call 800.HRD.ROCK (800.473.7625) or visit the website.