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London, United Kingdom, 2007/10/02 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report assessing the future market for low and light foods and its direct relationship with the weight control market around the world.
Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report assessing the future market for low and light foods and its direct relationship with the weight control market around the world.
“The International Low And Light Food And Drinks Market” finds that two of the primary drivers of this market are weight and general health concerns. The report shows that the low and light food market was worth just over $66 billion in 2006 for the Big 5 in Europe, the US, Australia and Japan, with the U.S having the largest market, showing sales of close to $38 billion. The market has shown a consistent 2-3% growth per year since 2002.
Authors of the report state that convenience foods are a major contributing factor to the problem of growing obesity. They point out that in countries like the U.S, the UK, and Australia, all of which report high levels of obesity, also show a corresponding high consumption of convenience foods. The study contrasts this with the Mediterranean countries in Europe which have a traditionally healthy diet, and correspondingly lower levels of obesity, though that trend is rapidly changing.
Low fat foods have the greatest market share in the low and light sector, coming up ahead of reduced sugar/sugar free foods and drinks and low calorie foods. Most multi-national food and drink brands operate in the low and light market to some degree, and for some the sector is a vital business component.
The study highlights recent market trends influencing the market. One such trend is for companies to associate with weight management brands to offer joint ventures of licensed products, like the Kraft’s South Beach Diet Brand which has shown strong growth in the US. It also looks at factors inhibiting the growth of the market, such as growing customer preference for probiotic and wholegrain foods in the dairy and bakery market respectively.
“The International Low And Light Food And Drinks Market” is available from Report Buyer. For more information, please visit the website.
Report Buyer product ID: LFR00001
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