NewswireToday - /newswire/ -
Clearwater, FL, United States, 2007/09/29 - As Customer Satisfaction Slows in Q2, PostcardMania keeps on adding ambassadors to its roster by helping their customers gain more business.
The American Customer Satisfaction Index reported recently that customer satisfaction is pretty flat and consumer spending is slowing down. But some companies are not seeing the bite. As of today, Google now commands 64% of all US searches and smaller companies who are innovating their services, like PostcardMania, are adding “ambassadors” to their roster.
The concern in the direct mail industry is that smaller mailer clients will be more affected by recent postage increases than the larger ones. Curt Barry, a consultant at a fulfillment and customer-service consultancy firm F. Curtis Barry & Co, claimed that business must become more effective at prospecting in order to continue growth. PostcardMania CEO, Joy Gendusa, strategized a plan to keep her customers direct mailing despite postage hikes. Her new plan would help her keep more of her current customers as well as increase their revenues.
Gendusa's idea was to implement a new service innovation by creating a referral prospecting program which enables customers to earn thousands of free postcards simply by referring three new customers. It is called the PostcardMania Ambassador Program.
The design behind the program is to help other businesses increase their profits through promotion by reducing printing costs on direct mail postcards. “We’re expanding their business, our own business - and helping the economy - while doing so,” she said, “It’s a win-win.”
Gendusa has been teaching entrepreneurs for years that the key to prosperity and higher income is to increase the amount of direct mail that is sent out promoting their products and services. PostcardMania mails out 100,000 direct mail postcards per week on their own behalf in order to gain more clients. As their income has increased, so has the quantity of postcards they send. Clients that follow Gendusa’s advice have reaped the rewards – literally. Two of their top clients have gained national recognition from Entrepreneur and Inc. Magazines for their fast expansion – their key to expansion being consistently increasing promotion.
Gendusa states that if companies forego the postage hike scare and keep on mailing, their income will follow, but she warns that other marketing innovations need to be put in place to combat the postage hikes which might hit earnings a little harder at first. “The truth is those that cut their marketing will cut their income – the postage increase is part of the cost of doing business. Now is the time to tweak your mailing’s performance – and that’s where education comes in” she advises.
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 140 people, has seen positive expansion every year since its inception and is currently on a 23 million-dollar-revenue run rate for 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards – all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 350 business, finance and industrial clients each week.