NewswireToday - /newswire/ - Nicosia, Cyprus, 09/27/2007 - Audio4Fun.com has officially announced its intention to expand their business into China, a country of more than one billion people. This will certainly open a lucrative and challenging market for this leading multimedia software company.

Since its establishment in 2000, Audio4fun has been dominating the US market with its two main product lines, which are Voice Changer Software and Music Morpher software. They hold 80 per cent of market share in US. Additionally, the company has focused on localizing their products so that users from many countries using different languages can easily understand and make use of the programs. This diversification into China is, therefore, the next major step in their ongoing plans to internationalize their brands.

“We have tried to make web-surfers from all over the world, including China, aware of our technology. We hope the products can be a part of their lives,” said Helen Le, Sales and Marketing Manager of Avnex Ltd. “In addition to the English version website, we have opened many websites in other mainstream languages, such as: French, Spanish, Japanese and also Chinese.”

The plan to diversify their products into China may face some specific difficulties due to China’s cultural orientation, which will require a serious, respectful and thoughtful approach to achieve a successful implementation.

“Yes, we know that. And we will continue to coordinate with our Chinese affiliates and partners to make our software and website more easy-to-use. Additionally, we are planning several fabulous promotions for the Chinese customers. We hope this will make the Chinese online community able to get to know us better,” added Helen Le.

Audio4Fun will soon be making further announcements regarding their development plans for China, as well as for other countries. Each country will receive the same comprehensive and serious consideration currently being applied to their expansion into China.

About Avnex Ltd
Throughout many years of development, Audio4fun (Audio4fun.com) has been promoting audio and video software technologies and specializing in three core areas: Audio and Video Morphing Algorithms, Audio and Video Stream Interception, Audio and Video Real Time Effecting.

Agency / Source: Avnex Ltd

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