The 2007 ICT Award for Business Development Strategy Leadership in the European web conferencing software and services markets is presented to Netviewer GmbH in recognition of the company’s successful development of an international business development strategy with a local focus to rapidly establish its position and reputation in the European web collaboration software and services markets.
"Since its founding in 2001, the company has successfully met its objective of developing lean and cost-effective software tools that deliver easy-to-use, fast and secure web-based collaboration and desktop sharing," notes Frost & Sullivan Senior Industry Analyst Dominic Dodd. "The Netviewer software and hosted service created by the company allows thousands of companies operating internationally to reduce the time and costs associated with business travel, while simultaneously offering productivity gains, speeding up decision-making processes, and providing a means of reducing their carbon footprints."
The company has steadily built on its state of the art technology. For instance, the Windows executable file downloaded to the meeting participants’ PCs gives access to a Netviewer web conferencing session. This file is automatically deleted from their computers as each participant exits the conference, removing all traces.
"By maintaining its focus on elegant yet effective technologies, and by delivering the right products in each market in which it operates, Netviewer has been able to report profitability in the year of its founding, and subsequent year-on-year growth rates exceeding 100.0 per cent," comments Mr. Dodd. "With this approach it is also able to report winning out against established competitors, growing new sales to over 500 new customer acquisitions each month."
Consistent with its philosophy of thinking globally and acting locally, the company has sought to meet different needs in each country with a local office and localised expertise. "This has proved a crucial differentiator as Netviewer’s larger competitors have tended to address the European market as a consolidated whole through a single main, regional office," explains Mr. Dodd. "Netviewer’s country-by-country approach has provided great flexibility in targeting marketing techniques and campaigns to local conditions and traditions."
In keeping with its green capabilities and credentials, Netviewer has run a successful campaign with myclimate, offering an offset of half of ton of greenhouse gases for each license sold. Such marketing initiatives are timely since recent research suggests that in Germany alone CO2 emissions can be reduced by 5.2 million tons a year if just 20.0 per cent of all business trips are replaced with communications technologies, like Netviewer one2meet web conferencing.
The Frost & Sullivan Award for Business Development Strategy Leadership is presented each year to the company that has demonstrated excellence in business development within the industry. The Award recognises the company's ability to best perceive consumer needs, develop products and/or services that meet consumer needs, successfully introduce products or services to the industry, and identify new market segments to expand the existing customer base. Through a combination of vision, technology, and successful marketing, the Award recipient has demonstrated superior market growth skills.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
Founded 2001 in Karlsruhe, Netviewer (netviewer.com) is Europe's leading provider of real-time collaboration software with currently over 240 employees worldwide. The Netviewer service enables (business) users to view each other's PC screen simultaneously in order to work on all kinds of documents, calculations or graphs together - regardless of where the participants are located. Real-time collaboration and communication via the internet significantly reduce the time and cost of travel and thus increase productivity.
More than 11,000 corporations and SMEs from 45 countries, including Bayer, BMW, DaimlerChrysler, Deutsche Post, Ernst & Young, SAP, Siemens, and Swisscom all rely on the ease of use the Netviewer tools offer. With headquarters in Germany, Netviewer has subsidiaries in Switzerland, France, Austria, The United Kingdom, The Netherlands, and The United States.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.