Search-led digital marketing agency Spannerworks, an iCrossing company, has been appointed to deliver an integrated search marketing campaign for the UK's leading loyalty card programme Nectar.
The campaign will place search at the heart of the Nectar website, with particular focus on the Nectar eStores portal, which routes customers to an extensive range of online retailers, collecting Nectar points in the process.
Spannerworks will deliver search engine optimisation on a wide range of search terms encompassing many of the products and services offered via Nectar. In addition, paid search will be utilised to promote selected terms, helping to drive more traffic to the site.
Nectar’s main objectives for the campaign are to increase redemption and collection of loyalty points through the site and improve brand awareness.
Arjo Ghosh, Chief Executive Officer of Spannerworks comments: “This campaign is an excellent example of the importance of using search to inform site development. Working in partnership with Nectar, Spannerworks was able to integrate a total search package at an early stage of the project. As a result, search will deliver consistent ROI and become an integral part of Nectar’s continued online success.”
Roger Sniezek, E-Commerce Director of Nectar, adds: “Nectar offers a real win-win situation for our customers, but we have to make sure that they have the option to use the Nectar service when searching for their desired purchases. Spannerworks’ offered us a total natural and paid search package, scalable to suit our wide-ranging and constantly changing requirements.”
Spannerworks is a UK-based search and social marketing agency. Through its combined search marketing and social media services, Spannerworks helps leading brands - including Best Western Hotels, HBOS, and BT - to out-think, out-perform and out-grow their competitors. Recognised as a top digital agency in the UK, Spannerworks was voted the number one search engine marketing firm by the readers of Marketing, Revolution and Marketing Direct magazines in 2006. Spannerworks is an operating division of iCrossing, a global digital marketing agency driven by the consumer’s perspective.
About iCrossing, Inc.
iCrossing Inc. is the largest independent global digital marketing company. Through its operating units – flagship digital marketing agency iCrossing, user and brand experience agency Proxicom, UK-based search and social marketing agency Spannerworks, and marketing technology provider Sharp Analytics – the company combines world class digital marketing services with innovative digital marketing technologies to connect global brands with their customers. iCrossing Inc.’s clients include Travelocity, Toyota and 40 of the Fortune 500 including The Coca-Cola Company, General Motors and DuPont. Headquartered in Scottsdale, the company has 550 employees in 12 offices across the US and UK
Nectar is the UK's leading loyalty card scheme. Launched in September 2002, over 50% of UK households are signed up to it. As a coalition programme it allows collectors to earn more points, more quickly using just one card. It's easy to earn points when shopping for groceries, clothes and home furnishings, paying household bills, buying petrol and even eating out. There are 15 retailers and service companies involved in Nectar nationwide, these include Sainsbury’s, Debenhams, BP, Ford, EDF Energy, Hertz, Thomson, Brewers Fayre, Beefeater, American Express, Talk Talk, Dollond & Aitchison, the AA, Thomson Directories and Gala Bingo.
In October 2005, LMUK launched Nectar eStores, a shopping portal offering Nectar points for purchases from over 100 online retailers. Nectar points can be swapped for thousands of rewards ranging from high street savings, treats and gifts to travel and leisure.