(Newswire Today) —  Crowborough, East Sussex, United Kingdom, 2007-09-27 - IMR International Limited, developers of e-communication and clinical information solutions, today announced the launch of a comprehensive guide to arthritis within its new public health portal.

EPG Patient Direct launches guide to Arthritis on new European health website. IMR International Limited, developers of e-communication and clinical information solutions, today announced the launch of a comprehensive guide to arthritis within its new public health portal.

Supported by Pfizer, the Arthritis Quick Guide will join other interactive guides to form part of the EPG Patient Direct interactive knowledge ‘library’; a range of online guides designed specifically for use by the general public. Contained within the resource are overviews of Osteoarthritis, Rheumatoid Arthritis and Ankylosing Spondylitis; their causes, symptoms and diagnosis; treatment options, general lifestyle advise and links to other valuable sources of information about various rheumatic conditions.

“The Quick Guide is intended to break down medical language barriers and raise patient awareness” said Michelle Kelly, Partnership Director for EPG Patient Direct “In doing so, the resource will empower the patient, aid better communication with health professionals and facilitate understanding of treatment options and possible outcomes.”

“Whilst we recognise that today’s patients are more informed than ever before, they are still faced with an overwhelming challenge in sourcing health-related information that is comprehensive, trustworthy and easy to understand” said Chris Cooper, Managing Director of IMR International Ltd. “By working with the support of partners in healthcare such as Pfizer, we aim to cut through the masses of sometimes irrelevant information available on the internet and connect patients and their carers with information and advice that is viewed as authoritative, balanced.”

“We as a healthcare company recognize that virtually all of our health related information is directed towards healthcare professionals. The EPG Patient Direct web service provides us with an excellent opportunity to give patients access to credible, comprehensive and easy to understand information about Arthritis and the numerous treatment options available. This information will also allow patients to enter into a constructive dialogue with their physicians when deciding upon the best treatment options for them” said Dr. Michal Hodik, Director CNS/Pain and Inflammation, Pfizer Europe.

Sanctioned by the European Medical Association and produced by IMR International Ltd, EPG Patient Direct is dedicated to providing the general public in Europe with a credible source of independent health-related information.

About IMR International Ltd
East Sussex, UK based IMR International Ltd is a private limited Company specialising in the delivery of e-communication and clinical information solutions. The Company’s activities fall within three key areas of competency: Electronic Publishing, e-Marketing/Communications Solutions and Campaign Design. It also provides database analysis, market research (Healthcare) and market intelligence services.

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