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BSTC Nissan Jordan recently became the first car agency in Jordan to join the exclusive e-Points network of merchants, giving cardholders the opportunity to earn a considerable amount of points when purchasing any Nissan car of their choice.
The agreement was signed between Zaid Hamed, Marketing and Corporate Communication Manager at Nissan and Saied Badaro, Sales Manager at e-Points.
e-Points cardholders will receive one point for every JD 2 spent on purchasing a Nissan car, and a further one point for every JD 1 spent at the service center. Overall, depending on the type of Nissan car purchased, cardholders can earn thousands of points that can be redeemed when servicing their car at Nissan’s service center, or at any of over 350 merchants within the e-Points network.
Imad Bustami General Manager of Nissan Jordan, said, ""Pampering our customers is an important attribute that everyone at Nissan shares, and through e-Points innovative program we are able to do just that, by rewarding our customers with thousands of points for choosing our cars.” Mr. Bustami went on to say, “e-Points is the fastest growing rewards program in Jordan, and as the first car company to join the network we will benefit from substantial exposure through their extensive direct marketing activities.”
Marwan Said, Managing Director of e-Points, said "We are honored that Nissan is the first car company to join our network. At e-Points, our goal is to provide our cardholders with everything they need in their daily lives from groceries and cosmetics to electronics and cars, and reward them for their loyalty and shopping within the network. We want to continuously make our clients' lives more rewarding and we promise for even more rewards to come."
e-Points and Nissan are collaborating on a promotional campaign known as 'Nissan Rewards e-Points,' through direct marketing using SMS and e-mail channels supported by e-Points' database as well as radio spots to highlight the partnership.
e-Points
The e-Points rewards program was launched in January 2005. e-Points is the largest customer rewards program in Jordan with approximately 83,000 cardholders and over 350 network partners consisting of the leading retail, hospitality and service outlets in the Kingdom.
The mission of the e-Points network is to provide businesses with a customer loyalty and reward platform that will bring them closer to consumers and could result in improved performance. On the other hand, through the program, consumers will have the opportunity to collect loyalty and reward points as they shop and spend within the network. Cardholders can then exchange the accumulated points for goods and services from any of the participating merchants.
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